---
title: "Digits: Crypto ads, Kilimanjaro, and more"
description: "Plus: Tap-to-pay takes over, and are we less stressed?"
---

[Hustle News ](https://hs-sbup.thehustle.co/news)

# [Digits: Crypto ads, Kilimanjaro, and more](https://hs-sbup.thehustle.co/news/08222022-digits)

 Written by [Jacob Cohen](https://hs-sbup.thehustle.co/news/author/jacob-cohen) | Aug 22, 2022 9:27:35 AM

**1)** With Bitcoin down ~50% since February, the same group of crypto companies that spent $84.5m on TV ads that month — like [this one](https://www.youtube.com/watch?v=BH5-rSxilxo) from FTX with Larry David — [**spent just $36k**](https://www.bloomberg.com/news/articles/2022-08-17/crypto-ads-starring-matt-damon-tom-brady-vanish-from-television#xj4y7vzkg) on TV ads in July.

**2) **Tap-to-pay now accounts for [**45% of in-person transactions**](https://www.wsj.com/articles/apple-pay-iphone-wallet-apps-11660780139) in NYC, with some 90% of US retailers now accepting Apple Pay, up from 3% when the service was introduced in 2014.

**3)** Good news for anyone in need of internet at the top of Mt. Kilimanjaro, [**at 19,341 feet**](https://www.theguardian.com/world/2022/aug/18/mount-kilimanjaro-broadband-internet-climbers-instagram-tanzania?utm_source=digg). The Tanzania Telecommunications Corporation says the summit will have a speedy smartphone broadband network installed by year’s end.

**4)** A new Brookings study found the average cost for raising a US child born in 2015 through age 17 [**to be $310.6k**](https://www.wsj.com/articles/it-now-costs-300-000-to-raise-a-child-11660864334). Taking inflation into account, that’s up 9%, or $26k, from estimates made in 2020.

**5) **Are we less stressed? User sessions across the top 10 meditation apps are down [**48% from their 2020 high**](https://blog.apptopia.com/calm-and-headspace-losing-app-engagement). Calm and Headspace saw sessions drop 26.4% and 60.3% YoY, respectively, this past July.

[View full post](https://hs-sbup.thehustle.co/news/08222022-digits)

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