--- title: WFH? What about… work from gym? - The Hustle description: Modern private clubs are rolling work and workouts into one membership. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1151869202-HS-News-Brief_2022-08-17T232801.881Z.webp --- # WFH? What about… work from gym? ![Juliet Bennett Rylah](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Juliet Bennett Rylah](https://hs-sbup.thehustle.co/author/juliet-bennett-rylah) [Juliet Bennett Rylah Twitter profile ](https://twitter.com/JBRylah) Published: August 18, 2022 Updated: October 11, 2023 In 2019, *GQ* [suggested](https://www.gq.com/story/gym-coworking-hybrids) the gym-coworking hybrid as a gig economy trend. ![WFH? What about… work from gym?](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1151869202-HS-News-Brief_2022-08-17T232801.881Z.webp?width=595&height=400&name=1151869202-HS-News-Brief_2022-08-17T232801.881Z.webp) Now, in a work-from-anywhere era with a rising interest in wellness, the growing market has even broader appeal. **We recently spent a day…** … at [Heimat](https://heimat.com/), a posh members-only club in Los Angeles. It’s the first of its kind from Berlin-based RSG Group, which [acquired](https://www.crunchbase.com/acquisition/rsg-group-acquires-golds-gym--10ee455b) Gold’s Gym for **$100m** in 2020. For **$350/mo.**, members get: - Every training machine imaginable, plus classes - Locker rooms with meditation rooms and saunas - A spa, juice bar, rooftop pool, restaurant, and bar - A coworking space and library **Who’s it for?** The remote worker who prefers working and working out outside the home, and who likes the social aspects of a club. - They could certainly find cheaper gyms, but coworking spaces are often similarly priced. Example: WeWork’s memberships start at **$299/mo**. Meanwhile, Life Time, Inc. operates several coworking spaces where membership starts at **~$400/mo.** and includes access to its [**150+**](https://commercialobserver.com/2022/08/high-end-fitness-chain-opens-massive-club-in-palm-beach-gardens/) gyms across North America. Its revenue increased [**42.7%**](https://www.clubindustry.com/industry-news/life-times-q2-2022-results-show-slow-and-steady-growth-amidst-economic-headwinds) in Q2, attributed in part to another trend — [pickleball](https://fortune.com/2022/07/15/life-time-sports-club-pickleball-wework-bahram-akradi/). **And both Heimat and Life Time…** … are a *steal* compared to some other newcomers. - New York’s forthcoming [Collette](https://www.bloomberg.com/news/articles/2022-08-02/colette-club-a-wework-for-the-01-in-new-york-city?sref=3Ac2yX40) requires a **$125k** initiation fee plus **$36k** annually for access to a gym, restaurant, bar, private offices, and staff who’ll make copies and fetch coffee. - [Core](https://www.bloomberg.com/news/articles/2022-01-20/core-club-casa-cipriani-zero-bond-members-clubs-expand-in-pandemic?sref=3Ac2yX40) in NYC (and coming to [San Francisco](https://www.sfgate.com/local/article/core-club-coming-to-sf-2023-16708461.php)) asks for a **$15k-$100k** initiation fee and **$15k-$18k** annually. It includes a spa, gym, theater, library, and a service that handles “noninvasive, nonsurgical… age-optimization.” So, uh, Botox? **For something completely different:** [The Green Microgym](http://thegreenmicrogymbelmont.com/) in Portland, Oregon, is powered by its members via cardio machines that generate electricity. 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