---
title: LeBron James, the influencer?
description: LeBron James is the NBA’s king of Instagram.
---

[Hustle News ](https://hs-sbup.thehustle.co/news)

# [LeBron James, the influencer?](https://hs-sbup.thehustle.co/news/08162022-lebron)

 Written by [Rob Litterst](https://hs-sbup.thehustle.co/news/author/rob-litterst) | Aug 16, 2022 8:04:29 AM

The minimum salary for an NBA player is $1.8m per season, so it’s no surprise LeBron James makes *a lot* more than that.

What might be surprising is how much he *could* earn if he took his talents strictly to the ’gram.

#### **As of last week…**

… James had 129m Instagram followers, allowing him to earn up to ~$428k per sponsored post, per estimates from betting website [JeffBet](https://www.jeffbet.com/).

- He’s since gained 2m+ followers, meaning that number is likely even bigger.

#### **When it comes to Instagram…**

… @kingjames lives up to his handle. His closest NBA peer is Stephen Curry, with ~45m followers.

However, even James can’t compete with Cristiano Ronaldo. With 476m followers and counting, he’s the most-followed account on Instagram, and can make up to $2m per sponsored post.

[View full post](https://hs-sbup.thehustle.co/news/08162022-lebron)

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