--- title: What if those green bubbles aren’t Android’s fault? - The Hustle description: Apple has iMessage. Everyone else has RCS. Android wants Apple to join the party. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/440629372-HS-News-Brief_2022-08-12T012920.624Z.webp --- # What if those green bubbles aren’t Android’s fault? ![Juliet Bennett Rylah](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Juliet Bennett Rylah](https://hs-sbup.thehustle.co/author/juliet-bennett-rylah) [Juliet Bennett Rylah Twitter profile ](https://twitter.com/JBRylah) Published: August 12, 2022 Updated: October 11, 2023 “Riverdale” star Madelaine Petsch recently posted [a tearful video](https://www.instagram.com/p/ChFkNnzpeYA/) to Instagram, apologizing for blaming Android users for their subpar texts. ![What if those green bubbles aren’t Android’s fault?](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/440629372-HS-News-Brief_2022-08-12T012920.624Z.webp?width=595&height=400&name=440629372-HS-News-Brief_2022-08-12T012920.624Z.webp) “None of this was your fault,” she says. “It was Apple’s.” Turns out, Petsch’s video is part of Android’s [#GetTheMessage](https://www.android.com/get-the-message/#green-bubbles-apple-thinks-one) campaign to get Apple to make cross-platform texting more equitable. #### **What’s the deal?** Though people often joke about iPhone blue vs. Android green bubbles, it goes deeper. **Short Message Service **(SMS) and **Multimedia Messaging Service **(MMS) are two types of texting tech, dating back to 1992 and 2002, respectively. - The former allows for short text messages; the latter incorporates media like pics and emoji. In 2007, [**Rich Communication Services**](https://messagedesk.com/resources/guides/rich-communication-services-rcs/)** **(RCS) came along, adding read receipts, support for video calls and sending documents, and more. Android considers RCS the modern standard. #### **But Apple…** … built iMessage instead, which has a lot of the same bells and whistles. Users can send large files, share location info, and it offers end-to-end encryption. It works over the internet and syncs to all your devices — if they’re Apple products. But iMessage *doesn’t *work on anything that isn’t Apple. When Android users text iOS users, Apple [converts](https://www.youtube.com/watch?v=BuaKzm7Kq9Q) their message to SMS/MMS. This leads to: - Unsent texts, as SMS and MMS don’t always support texting over WiFi - Pixelated photos and video - No end-to-end encryption - No read receipts or typing indicators If Apple switched to RCS, Android would consider the problem solved. Until it does, the campaign marches on. **And now,** here’s Android [using a Drake song](https://twitter.com/Android/status/1538308158510157824) to be passive-aggressive. 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