---
title: Why’d the NBA launch a startup incubator?
description: Sequoia, a16z, and the NBA?
---

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# [Why’d the NBA launch a startup incubator?](https://hs-sbup.thehustle.co/news/08042022-nba-startup-incubator)

 Written by [Samir Javer](https://hs-sbup.thehustle.co/news/author/samir-javer) | Aug 4, 2022 8:19:27 AM

From wearables to VR, there’s a wide range of new tech that can help athletes step up their game.

But unless they’re plugged in, players may not know about it.

Enter [NBA Launchpad](https://www.launchpad.nba.com/) — a startup incubator investing in next-gen tech for the basketball community.

#### **What kind of tech?**

Not the three-point-shot-sinking [Japanese robot](https://www.youtube.com/shorts/KH9m0L7F-sE) kind. Instead, Launchpad looks at startups in four areas: injury prevention, youth player performance, mental health, and referee training (yes, please).

Here’s how it [works](https://www.usatoday.com/story/sports/nba/2021/06/01/nba-launchpad-seeks-improve-basketball-through-emerging-technology/7467147002/):

- Startups apply in one of those categories.
- The NBA holds a “selection day” (think “Shark Tank,” but NBA).
- Finalists run a six-month pilot with the NBA’s resources at their disposal.

This year’s [finalists](https://www.washingtonpost.com/sports/2022/07/15/nba-launchpad/) include an adaptive ankle brace, a VR training platform, and a breathwork app.

#### **The NBA’s goal…**

… is to eventually offer these products to players and refs to improve performance and quality of play.

Some teams — ahem, the Knicks — may need them more than others.

[View full post](https://hs-sbup.thehustle.co/news/08042022-nba-startup-incubator)

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