---
title: Why gaming giant Unity dropped billions on an acquisition
description: A boom in gaming acquisitions signals how much the industry has grown.
---

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# [Why gaming giant Unity dropped billions on an acquisition](https://hs-sbup.thehustle.co/news/07212022-unity-ironsource)

 Written by [Samir Javer](https://hs-sbup.thehustle.co/news/author/samir-javer) | Jul 21, 2022 7:19:53 AM

The biggest trend in gaming has nothing to do with actual gameplay.

Already, 2022 has seen the [most money spent ](https://hitmarker.net/news/video-game-industry-acquisition-2022-894578)on mergers and acquisitions in the history of gaming. In the first half of the year:

- **Take-Two Interactive** acquired Zynga for $12.7B.
- **Sony** acquired Bungie for $3.6B.
- **Microsoft** moved to acquire Activision Blizzard for $68.7B, which, if approved, would be the biggest gaming acquisition of all time.

Last week, another deal was added to the mix — **Unity** [confirmed](https://techcrunch.com/2022/07/13/sources-ironsource-and-unity-are-merging-in-a-big-consolidation-play-for-gaming-and-interactive-content/) a **$4.4B** merger with ironSource.

Unity is one of the world’s largest gaming engines. Paired with ironSource, which monetizes apps through ads and transactions, the combined entity could offer an end-to-end platform to build and monetize like never before.

#### **But there’s another reason for the move**

Analysts [speculate](https://www.fool.com/investing/2022/07/15/unity-software-is-getting-ironsource-for-an-absolu/) shareholders are desperate for newfound profits, given Unity’s stock is down ~70% year-to-date.

- Importantly, ironSource is profitable, and on track to grow revenue by 36%+ in 2022. Unity believes the combined entity will reach a $1B run rate by the end of 2024.

Unity’s move suggests gaming’s latest trend won’t slow down any time soon.

[View full post](https://hs-sbup.thehustle.co/news/07212022-unity-ironsource)

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