---
title: Why small businesses should think like media companies
description: What TikTok truckers taught Codie about the future of small businesses.
---

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# [Why small businesses should think like media companies](https://hs-sbup.thehustle.co/news/07072022-codies-corner)

 Written by [Codie Sanchez](https://hs-sbup.thehustle.co/news/author/codie-sanchez) | Jul 7, 2022 11:46:54 AM

Everyone’s an influencer.

You may have heard that before. But I have a thesis that:

- Every company will become a media company.
- Every investor will become an influencer.
- Every small business will become a micro media enterprise.

How do I know? Because of truck drivers. Do you know what truck drivers [look like](https://www.tiktok.com/@asmindeloaofficial?lang=en) these days? I mean, I had a slightly different visual than [this](https://www.tiktok.com/@snowbunny_trucker?lang=en)… (get it, girl).

#### **My point is…**

… I own a portfolio of dozens of boring businesses that weren’t exactly “tech-enabled” when I bought them (many still used fax machines).

And yet, there’s a sponge company out there with a ~$0 marginal cost of advertising, and 1.8m TikTok followers — Scrub Daddy.

The company:

- Is on track to make[ $100m this year](https://www.bizjournals.com/philadelphia/news/2022/02/21/how-viral-tiktok-fame-propelling-scrub-daddy-100m.html).
- Grew by 80% in 2021 largely due to its [foul-mouthed internet sponge](https://www.tiktok.com/@scrubdaddy/video/7103934980954262827?is_copy_url=1&is_from_webapp=v1&lang=en).

If you own a business, I can’t imagine spending a better dollar than on growing your organic marketing.

Tell your story in an authentic, entertaining way on social media, and watch your competitors struggle to keep up.

*For more Codie, check out her newsletter, *[*Contrarian Thinking*](https://bit.ly/3AtUpZl)*.*

[View full post](https://hs-sbup.thehustle.co/news/07072022-codies-corner)

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