---
title: A new study highlights how face-to-face trumps email  - The Hustle
description: For complex tasks, face-to-face meetings are the better option.
image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/573028819-HS-News-Brief_2022-07-04T232058.778Z.webp
---

# A new study highlights how face-to-face trumps email

![Rob Litterst](https://thehustle.co/wp-content/uploads/2023/01/Rob-Litterst-pic.png?width=48&height=48&name=Rob-Litterst-pic.png) [Rob Litterst](https://hs-sbup.thehustle.co/author/rob-litterst) [Rob Litterst Twitter profile ](https://twitter.com/robbylit)

Published:  July 05, 2022

Updated:  October 11, 2023

Many of us have probably had the thought: *“That could’ve been an email.”*

![A new study highlights how face-to-face trumps email](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/573028819-HS-News-Brief_2022-07-04T232058.778Z.webp?width=595&height=400&name=573028819-HS-News-Brief_2022-07-04T232058.778Z.webp)

But a series of recent studies build a [compelling case](https://www.wsj.com/articles/email-exchange-productivity-competence-11654784372?mod=hp_lista_pos1) that some emails should, in fact, be meetings, according to *The Wall Street Journal*.

#### **Researchers at Florida International University…**

… arranged four experiments where they split participants into two groups. The first group performed tasks in person, while the second performed the same tasks over email.

- The email group took **20 minutes** to arrive at a sales strategy that took the face-to-face group **six minutes**.
- Email participants also performed worse on a variety of ensuing tasks, from spotting grammar errors to deciphering logic problems.

The big takeaway? Email is best for simple tasks — but when things get complicated, it exacerbates the problem.

#### **How can you prevent email paralysis?**

Dr. Ravi Gajendran, author of the study, says regular meetings can help reduce the risk of getting stuck in endless email threads.

Great, so more meetings.

Topics: [Business And Entrepreneurship](https://hs-sbup.thehustle.co/tag/business-and-entrepreneurship)

## Follow us on social media

<https://www.tiktok.com/@thehustle.co?lang=en> <https://twitter.com/TheHustle> <https://www.facebook.com/hustlecon/> <https://www.instagram.com/thehustledaily/?hl=en>

prev

next

- ![Where business is headed in 2023: Highlights from 3 reports](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/514106668-19-News-Brief_2023-05-04T010038.550Z.webp)
  
  ### Where business is headed in 2023: Highlights from 3 reports
- ![How a soda reseller built a multimillion-dollar empire](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1837393631-HS-News-Brief_2022-09-05T221513.733Z.webp)
  
  ### How a soda reseller built a multimillion-dollar empire
- ![What’s up with Rivian?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1365329398-final_size-Rivian-v2_20230303002100.webp)
  
  ### What’s up with Rivian?
- ![Which schools pump out the most founders?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1579664701-HS-News-Brief_2022-11-03T001634.672Z.webp)
  
  ### Which schools pump out the most founders?
- ![Goodbye, paper business cards?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2030407779-HS-News-Brief_2022-08-29T233242.272Z.webp)
  
  ### Goodbye, paper business cards?
- ![Companies are spending big on private jets](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2109626507-HS-News-Brief_2022-07-06T012204.812Z.webp)
  
  ### Companies are spending big on private jets
- ![Digits: A $176m accident, ultra-thin trees, and umbrella vending machines](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1931630533-News-Brief_2022-01-03T003725.532Z.webp)
  
  ### Digits: A $176m accident, ultra-thin trees, and umbrella vending machines
- ![The hottest new buzzword is…](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/364223959-journey_graphic_thumbnail-scaled.webp)
  
  ### The hottest new buzzword is…
- ![Clearco created a new way to fund ecommerce businesses. Now, it’s expanding.](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/304104139-Clearco-Founders.webp)
  
  ### Clearco created a new way to fund ecommerce businesses. Now, it’s expanding.
- ![How Barstool Sports and 2 retired NHL players launched Pink Whitney, America’s fastest-growing flavored vodka](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1956611502-YouTube-Thumbnail.webp)
  
  ### How Barstool Sports and 2 retired NHL players launched Pink Whitney, America’s fastest-growing flavored vodka

Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter

Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t.

 JOIN FREE

### 100% Free CRM

 Nurture and grow your business with customer relationship management software.

Signup for a free account

Close modal

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Rob Litterst",
    "url" : "https://hs-sbup.thehustle.co/news/author/rob-litterst"
  },
  "datePublished" : "2022-07-05T06:47:51.000Z",
  "headline" : "A new study highlights how face-to-face trumps email",
  "image" : [ "https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/573028819-HS-News-Brief_2022-07-04T232058.778Z.webp" ],
  "mainEntityOfPage" : {
    "@id" : "https://hs-sbup.thehustle.co/news/07052022-face-to-face-vs-email",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject"
    }
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "#article",
  "@type" : "NewsArticle",
  "author" : {
    "@type" : "Person",
    "name" : "Rob Litterst",
    "url" : "https://hs-sbup.thehustle.co/author/rob-litterst"
  },
  "dateModified" : "2023-10-11T19:59:11+0000",
  "datePublished" : "2022-07-05T06:47:51+0000",
  "headline" : "A new study highlights how face-to-face trumps email",
  "image" : [ "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/573028819-HS-News-Brief_2022-07-04T232058.778Z.webp" ],
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 112,
      "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg",
      "width" : 112
    },
    "name" : "HubSpot",
    "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ],
    "url" : "https://www.hubspot.com"
  },
  "speakable" : {
    "@type" : "SpeakableSpecification",
    "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ]
  }
}
```