--- title: F1’s insane growth highlighted in new deal - The Hustle description: Despite its smaller broadcast package, F1’s digital reach nearly rivals the NFL and MLB. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1495976492-HS-News-Brief_2022-06-27T233822.462Z.webp --- # F1’s insane growth highlighted in new deal ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: June 28, 2022 Updated: October 11, 2023 NASCAR’s cultured European cousin, as we [once](https://thehustle.co/04232021-f1-racing/) called it, is on a roll. ![F1’s insane growth highlighted in new deal](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1495976492-HS-News-Brief_2022-06-27T233822.462Z.webp?width=595&height=400&name=1495976492-HS-News-Brief_2022-06-27T233822.462Z.webp) Formula One (F1) reportedly [agreed](https://www.bloomberg.com/news/articles/2022-06-24/disney-to-keep-formula-one-tv-rights-at-a-1-500-premium?sref=3Ac2yX40) to a three-year deal with Disney and ESPN for US broadcast rights at a value of $75m-$90m per year, or 15x-18x more than the deal currently in place. #### **Why so hot?** The sport’s American fanbase has grown [33%](https://morningconsult.com/2022/03/15/f1-fandom-netflix/) since 2020, and more than half the fans credit Netflix’s “Drive to Survive” docuseries with playing a major role in their fanhood. (*Fanship?*) In 2021, race viewership on ESPN surged 56%, and hoards of people attended races in Miami and Austin. **On TikTok,** the hashtag #formula1 has ~17B views. That’s: - Around 1/5 as many as #NBA (~87B) - Almost 1/2 as many as #NFL (~43B) - Around 2/3 as many as #MLB (~29B) That’s extraordinarily impressive for a sport that has a broadcast package currently valued at just ~$5m annually. 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Signup for a free account Close modal ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/news/author/jacob-cohen" }, "datePublished" : "2022-06-28T06:41:04.000Z", "headline" : "F1’s insane growth highlighted in new deal", "image" : [ "https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1495976492-HS-News-Brief_2022-06-27T233822.462Z.webp" ], "mainEntityOfPage" : { "@id" : "https://hs-sbup.thehustle.co/news/06282022-f1-growth", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ``` ```json { "@context" : "https://schema.org", "@id" : "#article", "@type" : "NewsArticle", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/author/jacob-cohen" }, "dateModified" : "2023-10-11T19:59:49+0000", "datePublished" : "2022-06-28T06:41:04+0000", "headline" : "F1’s insane growth highlighted in new deal", "image" : [ "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/1495976492-HS-News-Brief_2022-06-27T233822.462Z.webp" ], "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 112, "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg", "width" : 112 }, "name" : "HubSpot", "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ], "url" : "https://www.hubspot.com" }, "speakable" : { "@type" : "SpeakableSpecification", "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ] } } ```