---
title: Has BuzzFeed had it with millennials?
description: What is “news for Gen Z”? No one’s quite so sure.
---

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# [Has BuzzFeed had it with millennials?](https://hs-sbup.thehustle.co/news/05272022-buzzfeed)

 Written by [Jacob Cohen](https://hs-sbup.thehustle.co/news/author/jacob-cohen) | May 27, 2022 6:31:41 AM

The digital publisher is in need of some buzz.

In the first quarter, revenue [rose](https://www.buzzfeed.com/buzzfeedpress/buzzfeed-inc-announces-first-quarter-2022-financial-results) 26% YoY to $91.6m. Losses also jumped to $44.6m.

Now, according to [*Gawker*](https://www.gawker.com/media/buzzfeed-wants-to-rebrand-as-news-for-gen-z), the company’s been offering voluntary buyouts across its investigations, science, politics, and inequality desks in an effort to downsize and reorient around “news for Gen Z.”

#### **What is ‘news for Gen Z’?**

*Gawker*’s report found that even people at BuzzFeed aren’t quite sure, and the site noted a shift away from said topics is odd given Gen Z is clearly [interested](https://www.pewresearch.org/social-trends/2020/05/14/on-the-cusp-of-adulthood-and-facing-an-uncertain-future-what-we-know-about-gen-z-so-far-2/) in them.

- **Big picture:** BuzzFeed rode Facebook’s wave to stardom, and it’s likely been challenged as Facebook’s popularity has flamed out. Gen Z is also a logical target for commerce, as they’re [more likely](https://www.surveymonkey.com/curiosity/gen-z-social-media-and-shopping-habits/) to purchase from brands with media presences.

Notably, BuzzFeed’s investor relations site claims it’s “#1 in time spent among Gen Z and Millennials.”

The same stat’s source contains a footnote which reads, “Our definition of Time Spent is not based on any standardized industry methodology,” which is… interesting.

[View full post](https://hs-sbup.thehustle.co/news/05272022-buzzfeed)

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