--- title: If ads are inevitable, what makes them good? - The Hustle description: People like relatable, informative ads. They don’t like celebrities or earworms. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/230417873-HS-News-Brief_2022-05-12T232653.620Z.webp --- # If ads are inevitable, what makes them good? ![Juliet Bennett Rylah](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Juliet Bennett Rylah](https://hs-sbup.thehustle.co/author/juliet-bennett-rylah) [Juliet Bennett Rylah Twitter profile ](https://twitter.com/JBRylah) Published: May 13, 2022 Updated: October 11, 2023 Love it or hate it, Netflix will likely launch an ad-supported tier this year in the wake of its 200k-subscriber loss. ![If ads are inevitable, what makes them good?](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/230417873-HS-News-Brief_2022-05-12T232653.620Z.webp?width=595&height=400&name=230417873-HS-News-Brief_2022-05-12T232653.620Z.webp) While CEO Reed Hastings has long resisted ads, he recently [said](https://www.cnn.com/2022/05/10/media/netflix-ads-end-of-the-year/index.html) he was “a bigger fan of consumer choice.” And it turns out a majority of consumers *would* choose ads — *Morning Consult* [found](https://morningconsult.com/2022/04/19/international-streaming-ad-supported/) 57% of US consumers prefer a low-cost ad-supported service. #### **On the flip side…** … Unsupervised, an AI analytics platform, [found](https://unsupervised.com/resources/blogs/americans-ad-preferences/) 69% of consumers have abandoned a platform over irritating ads — which raises the question: What makes for a winning ad? Research shows top attributes include favorite brands, and content that’s relatable, informative, or funny. Take Coca-Cola’s personalized “Share a Coke” [campaign](https://blog.hubspot.com/marketing/best-advertisements), or Metro Trains Melbourne’s “Dumb Ways to Die” ads, which promoted rail safety through cartoons. Perhaps predictably, ads deemed *bad* feature: - Unrealistic characters, like the [Peloton wife](https://www.youtube.com/watch?v=ijof8uw4OHs) - Celebrities (remember the much-hated [Kendall Jenner Pepsi ad](https://www.nbcnews.com/news/nbcblk/pepsi-ad-kendall-jenner-echoes-black-lives-matter-sparks-anger-n742811)?) - And, of course, those treacherous [earworm jingles](https://www.youtube.com/watch?v=aZrks-BPeLQ) Alternatively, if an ad can’t be relatable, perhaps it could be so bizarre that it [launches an ice cream company](https://www.cnbc.com/2019/01/30/youtube-video-helped-little-babys-weird-ice-cream-bring-in-1-million.html). 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