--- title: Three months later, what’s up with ‘Wordle’? - The Hustle description: Are people still playing “Wordle” or did it pull an “HQ”? image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/666834193-HS-News-Brief_2022-05-05T012315.797Z.webp --- # Three months later, what’s up with ‘Wordle’? ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: May 05, 2022 Updated: October 11, 2023 Are people still playing “Wordle,” or did the game pull an “[HQ](https://en.wikipedia.org/wiki/HQ_(video_game))”? ![Three months later, what’s up with ‘Wordle’?](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/666834193-HS-News-Brief_2022-05-05T012315.797Z.webp?width=595&height=400&name=666834193-HS-News-Brief_2022-05-05T012315.797Z.webp) To recap, it didn’t take long for “Wordle” to blow up after it launched in October. It attracted millions of players and has seen [23.5m tweets](https://blog.twitter.com/engineering/en_us/topics/insights/2022/understanding-twitter-conversations--a-wordle-case-study) from people sharing their “Wordle” scores. But it’s been 3 months since *The New York Times* [bought](https://www.nytco.com/press/wordle-new-york-times-games/) the game for a “price in the low seven figures,” so you might be wondering what’s happened since. #### **Honestly, nothing crazy** For a moment, the *Times *pissed people off when their winning streaks didn’t [carry over](https://twitter.com/NYTGames/status/1491886073336803338?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1491886073336803338%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.theverge.com%2F2022%2F2%2F10%2F22927898%2Fwordle-new-york-times-version-website-statistics-cookies). But the biggest differences appear to be aesthetic, including prompts to play other *Times *minigames. #### **Was “Wordle” a good investment?** Yes. In the company’s earnings call Wednesday, *Times* CEO Meredith Kopit Levien [said](https://s23.q4cdn.com/152113917/files/doc_news/2022/05/NYT-Press-Release-3.27.2022-Final-O2ACvs2.pdf), “Wordle brought an unprecedented tens of millions of new users to *The Times*.” That likely helped spur a record quarter for its game division and the addition of **387k** digital subs. **BTW:** If you’re tired of words, but like the “Wordle” concept, you can try out “[Heardle](https://www.heardle.app/)” or “[Worldle](https://worldle.teuteuf.fr/).” Topics: [Entertainment](https://hs-sbup.thehustle.co/tag/entertainment) ## Follow us on social media prev next - ![Las Vegas’ giant $2.3B sphere is officially open](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1838193352-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-vegas-sphere_20230928210654.webp) ### Las Vegas’ giant $2.3B sphere is officially open - ![‘AI is not a writer:’ Why the writers’ strike deal matters beyond Hollywood](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2028008005-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-AI-WGA_20230927223315.webp) ### ‘AI is not a writer:’ Why the writers’ strike deal matters beyond Hollywood - ![When a $789m film franchise turns risky](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/373079265-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Expandables_20230921215625.webp) ### When a $789m film franchise turns risky - ![Why do festivals keep ending in disaster?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/386875888-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Festivals_20230918220820.webp) ### Why do festivals keep ending in disaster? - ![The history of the Magic 8 Ball](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1746971161-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-magic8ball_20230803222804.webp) ### The history of the Magic 8 Ball - ![Sylvester Stallone picks the ultimate fight](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1124491020-HS-News-Brief_2022-08-05T012843.136Z.webp) ### Sylvester Stallone picks the ultimate fight - ![Movie theaters need Avatar to be a tortoise](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1621876651-HS-News-Brief_2022-12-20T014006.829Z.webp) ### Movie theaters need Avatar to be a tortoise - ![These influencers are so fake… no, really](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1443036575-HS-News-Brief_2023-02-16T230252.421Z.webp) ### These influencers are so fake… no, really - ![The ‘Dungeons & Dragons’ debacle, explained](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/721435967-HS-News-Brief_2023-01-30T002610.931Z-scaled.webp) ### The ‘Dungeons & Dragons’ debacle, explained - ![Board games are passing go and collecting $200, many times over](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1215757478-HS-News-Brief_2023-01-06T005631.941Z.webp) ### Board games are passing go and collecting $200, many times over Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. 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