--- title: Coke’s year is off to a bubbly start - The Hustle description: "The good news: revenue jumped. But will it last?" image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1664308881-coke_sales.webp --- # Coke’s year is off to a bubbly start ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: April 26, 2022 Updated: October 11, 2023 Coke [reported](https://d1io3yog0oux5.cloudfront.net/_e249bbe72e9fb0c1c1ac95bbb788d659/cocacolacompany/news/2022-04-25_Coca_Cola_Reports_First_Quarter_2022_1053.pdf) earnings yesterday. ![Coke’s year is off to a bubbly start](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1664308881-coke_sales.webp?width=595&height=400&name=1664308881-coke_sales.webp) - The good news: Revenue jumped 16% to **$10.5B**, buoyed by renewed consumer demand at places like stadiums and restaurants. - The bad news: It’s unclear if that’ll last. **Costs were a challenge,** rising [17%](https://www.wsj.com/articles/coca-cola-posts-higher-quarterly-sales-as-demand-holds-up-11650887643) YoY. Aluminum, plastic, sugar, and shipping crates — *fairly* important staples in Coke’s pantry — have all shot up in price over the pandemic. Coke accounted for that by charging more, but CEO James Quincey [told](https://www.cnbc.com/2022/04/25/coca-cola-ko-q1-2022-earnings.html) *CNBC* that people won’t just “swallow inflation endlessly.” Translation: At some point, people will look at the price of a Coke and say, “yeah… no.” **Unrelated, but related:** The Coca-Cola Company bought Columbia Pictures in 1982. Under Coke’s ownership, the studio made hits like *Ghostbusters* and *The Karate Kid*, but it eventually spun off and sold to Sony in 1989. 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