--- title: "Digits: ‘Stranger Things,’ cremation, and saltier salt - The Hustle" description: "Plus: Shareholders vs. workers, and weed sales are high." image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1534080515-HS-News-Brief_2022-04-25T062640.209Z.webp --- # Digits: ‘Stranger Things,’ cremation, and saltier salt ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: April 25, 2022 Updated: October 11, 2023 **1) **The 4th season of Netflix’s “Stranger Things” has a per-episode [**cost of $30m**](https://www.wsj.com/articles/netflix-facing-reality-check-subscriber-loss-stock-plummet-cut-costs-vows-to-curb-its-profligate-ways-11650547424). Hopefully they can make up for that with a lower-budget, high-performing show like “Is it Cake?,” where people guess if something is cake or not. ![Digits: ‘Stranger Things,’ cremation, and saltier salt](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1534080515-HS-News-Brief_2022-04-25T062640.209Z.webp?width=595&height=400&name=1534080515-HS-News-Brief_2022-04-25T062640.209Z.webp) **2)** Six decades ago, fewer than 5% of Americans were cremated. Around 20 years ago, the number was 27%. In 2020, it hit 56%. By 2040, it’s [**projected to be ~80%**](https://www.washingtonpost.com/lifestyle/2022/04/18/cremation-death-funeral/). For cemeteries, that means [business models](https://blog.hubspot.com/the-hustle/deathcare-startups) and physical properties could look very different. **3) **Japanese company Kirin said it developed a pair of high-tech chopsticks that employ electrical stimulation to make food taste [**50% saltier**](https://arstechnica.com/gadgets/2022/04/electric-chopsticks-stimulate-your-food-to-make-it-taste-50-saltier/). This reminds us of DouxMatok, an Israeli company that raised $30m to develop a [sweeter sugar](https://www.crunchbase.com/organization/douxmatok) and saltier salt. **4) **A new analysis of 22 major US firms found that, over the pandemic, their shareholder wealth grew by $1.5T — 57x the amount of additional worker compensation distributed among their 7m+ employees, which grew [**less than 2%**](https://www.brookings.edu/research/profits-and-the-pandemic-as-shareholder-wealth-soared-workers-were-left-behind/). **5) **By 2025, legal marijuana sales are pegged [**to hit $45.9B**](https://www.vox.com/the-goods/23034255/state-of-weed-thc-snacks-beverages-artet-potli). Edibles are a big part of that growth, though some worry their packaging could [confuse](https://www.cnn.com/2022/04/19/health/copycat-edibles-wellness/index.html) children, and candy companies are [annoyed](https://thehustle.co/candymaker-edibles-lawsuits/) about copycats. Topics: [Streaming Media](https://hs-sbup.thehustle.co/tag/streaming-media) ## Follow us on social media prev next - ![On Bob Iger’s to-do list: Fix ESPN, TV, Pixar, and more](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/290907383-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-espn_subs_20230807230900.webp) ### On Bob Iger’s to-do list: Fix ESPN, TV, Pixar, and more - ![So, can we stop calling it ‘the streaming wars’ now?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1189252561-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Streaming-Wars_20230724220432.webp) ### So, can we stop calling it ‘the streaming wars’ now? - ![The world’s subtitle use is speaking volumes](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/945883034-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-roku_subs_20230612225638.webp) ### The world’s subtitle use is speaking volumes - ![Christopher Nolan is leaving Warner Bros. — the latest domino to fall in AT&T’s streaming misadventures](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/857604052-News-Brief_2021-09-17T011335.439Z.webp) ### Christopher Nolan is leaving Warner Bros. — the latest domino to fall in AT&T’s streaming misadventures - ![Teletubbyland is a world of love and laughter — it’s also pretty lucrative](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/133917396-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMarch2031202023Teletubbies.webp) ### Teletubbyland is a world of love and laughter — it’s also pretty lucrative - ![Price increase? Disney fans are nonplussed](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/797151777-HS-News-Brief_2023-03-19T235355.687Z.webp) ### Price increase? Disney fans are nonplussed - ![Can Netflix be a lifestyle brand?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/181502968-HS-News-Brief_2023-02-07T042108.421Z.webp) ### Can Netflix be a lifestyle brand? - ![Showing no signs of chill, Netflix enters its next phase](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1211446346-HS-News-Brief_2023-01-23T005703.803Z.webp) ### Showing no signs of chill, Netflix enters its next phase - ![Bob’s back. Can he bring the magic?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/915616723-HS-News-Brief_2022-11-22T031922.146Z.webp) ### Bob’s back. Can he bring the magic? - ![Is Apple blocking Spotify’s growth plan?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/611425115-HS-News-Brief_2022-10-26T230532.403Z.webp) ### Is Apple blocking Spotify’s growth plan? Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t. JOIN FREE ### 100% Free CRM Nurture and grow your business with customer relationship management software. 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