--- title: What happened with HustleGPT description: HustleGPT was a viral sensation that asked if bots could become entrepreneurs. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/963901364-19-News-Brief_2023-04-16T231632.554Z.webp --- # What happened with HustleGPT ![Juliet Bennett Rylah](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Juliet Bennett Rylah](https://hs-sbup.thehustle.co/author/juliet-bennett-rylah) [Juliet Bennett Rylah Twitter profile ](https://twitter.com/JBRylah) Published: April 17, 2023 Updated: October 11, 2023 HustleGPT — no relation — seems to be a modern-day Icarus tale of a viral sensation, backlash, and internet drama. ![What happened with HustleGPT](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/963901364-19-News-Brief_2023-04-16T231632.554Z.webp?width=595&height=400&name=963901364-19-News-Brief_2023-04-16T231632.554Z.webp) On March 15, designer and [self-described](https://www.linkedin.com/in/jacksonfall/) “AI soothsayer” Jackson Greathouse Fall [announced](https://twitter.com/jacksonfall/status/1636107218859745286) an experiment. He’d told GPT-4, the follow-up to ChatGPT, that it was now HustleGPT, an “entrepreneurial AI.” HustleGPT was asked to turn $100 into a profitable business — nothing illegal, no manual labor. Fall promised to update daily for 30 days. #### **On Day One…** … HustleGPT suggested an affiliate marketing site for sustainable products. Per Fall’s request, his AI business partner also: - Provided prompts for a DALL-E-2-generated logo - Designed a website - Created a blog post featuring real products and a Midjourney image - Instructed Fall to spend $40 on digital ads, in addition to the $8.16 spent on the site’s domain and $29 for hosting #### **Later…** … it [suggested](https://twitter.com/jacksonfall/status/1636462010538897408?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1636462010538897408%7Ctwgr%5E54bf0d12cc4f5c1080a736c8831fecf52fa948d2%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fen.rattibha.com%2Fthread%2F1636107218859745286) hiring a content writer who’d use ChatGPT to generate posts, and developing a SaaS product “targeting a niche market with a recurring subscription model.” After four days, Fall claimed investors had plopped down ~$7.8k in investments, [per](https://mashable.com/article/gpt-4-hustlegpt-ai-blueprint-money-making-scheme) *Mashable *— something that probably wouldn’t have happened without the Twitter hype. By March 22, Fall said the site had made $130 in revenue. #### **The fall of Fall** Fall shot to [viral fame](https://www.tiktok.com/@jacksonfall/video/7211627545589058862?q=jackson%20greathouse%20fall&t=1681578454417), but real life got in the way. Updates slowed, and on April 12, he tweeted that HustleGPT would take a back seat to his other work and encouraged fans to join a Discord server for updates. - Many followers got angry and accused him of grifting. - [The website ](https://www.greengadgetguru.com/)remains unfinished, with just that first blog post and “[lorem ipsum](https://thehustle.co/01302023-lorem-ipsum/)” placeholders. #### **The beef** [Dave Craige](https://twitter.com/davecraige), a consultant, claimed he’d approached Fall about a HustleGPT Discord — from which he soon [banned](https://twitter.com/HustleGPT/status/1641186482676199424) Fall for allegedly trying to disrupt the community and trying to undermine Craige’s reputation. Now, there are *two* Discords: Craige’s “official” HustleGPT with ~5.2k members, and Fall’s Makeshift with ~3.5k, all hoping to produce the next [hit AI-led startup](https://thestudio1.notion.site/265-HustleGPT-Startups-1737b59d19b745ceacb8aeefe8462737). #### **What we’ve learned here:** - People are excited about AI - But AI ideas often require human execution - Going viral seems terrible, actually - Even the bots cannot save humans from their drama Topics: [Ai](https://hs-sbup.thehustle.co/tag/ai) [Startup](https://hs-sbup.thehustle.co/tag/startup) [Technology](https://hs-sbup.thehustle.co/tag/technology) ## Follow us on social media prev next - ![The world was already horrifying — technology is making it more so](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/457134246-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-tech_20231010211706.webp) ### The world was already horrifying — technology is making it more so - ![‘AI is not a writer:’ Why the writers’ strike deal matters beyond Hollywood](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2028008005-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-AI-WGA_20230927223315.webp) ### ‘AI is not a writer:’ Why the writers’ strike deal matters beyond Hollywood - ![Getty Images’ AI play](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1235356694-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-woman-taking-photo_20230925214039.webp) ### Getty Images’ AI play - ![AI-generated foraging books seem dangerous, right?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1714231094-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-mushrooms_20230830223519.webp) ### AI-generated foraging books seem dangerous, right? - ![When AI starts teaching AI, models may ‘collapse’](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2069924254-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-bottripping_20230829215041.webp) ### When AI starts teaching AI, models may ‘collapse’ - ![CAPTCHAs get weirder as AI gets smarter](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/440738447-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-captcha_20230808232842.webp) ### CAPTCHAs get weirder as AI gets smarter - ![Using AI for the perfect fit](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/211713850-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-truetoform_20230807230535.webp) ### Using AI for the perfect fit - ![Big Tech’s thirst for AI dominance may bring literal thirst for everyone else](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1680278072-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Water-Usage_20230803223203.webp) ### Big Tech’s thirst for AI dominance may bring literal thirst for everyone else - ![How to make photos confusing to AI](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/911911672-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-confused-robot_20230730235528.webp) ### How to make photos confusing to AI - ![Machine learning, explained](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/669213695-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-machine-learning_20230720214439.webp) ### Machine learning, explained Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. 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