---
title: "Digits: Boomers, Mario, Lemon8, and more news numbers  - The Hustle"
description: "Plus: New York’s unpaid fines and the IRS’s improved wait times."
image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1710392031-19-News-Brief_2023-04-09T224304.186Z.webp
---

# Digits: Boomers, Mario, Lemon8, and more news numbers

![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen)

Published:  April 10, 2023

Updated:  October 11, 2023

**1) **Tech ain’t just for kids. Americans aged 50+ are spending more on tech than ever before — an [**average of $912 last year**](https://www.wsj.com/articles/older-adults-are-obsessed-with-these-five-tech-topics-cfb2a606), compared to $394 in 2019. A *WSJ* reporter embedded in a Pennsylvania retirement community found ample chatter about health wearables (owned by only 28% of older Americans, per AARP), home assistants (used by ~60% of AARP members), and password protection (only 37% of people 55+ use a password manager, per an Age of Majority poll).

![Digits: Boomers, Mario, Lemon8, and more news numbers](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1710392031-19-News-Brief_2023-04-09T224304.186Z.webp?width=595&height=400&name=1710392031-19-News-Brief_2023-04-09T224304.186Z.webp)

**2)** ByteDance is doing the thing again. The controversial TikTok maker has another hit with Lemon8, now up to [**16m global downloads**](https://www.forbes.com/sites/ariannajohnson/2023/04/05/lemon8-explained-bytedance-pushes-brand-new-app-that-blends-instagram-and-pinterest-and-quickly-climbs-the-charts/?sh=4124abc265f9)**. **The lifestyle app, described as a Pinterest/TikTok hybrid, had a quiet US launch in February, but picked up speed in March with a reported ~4.25m US users. You may point to TikTok’s #lemon8 hashtag accruing [2.4B views](https://www.tiktok.com/tag/lemon8?_d=secCgYIASAHKAESPgo8YkOrbrWZDzweX2mtiByart5qNbKv05nvHxVuEl%2BUuliSLXANhkAnNUkiDs4IUsJh94SWTvsibkDh%2F6VvGgA%3D&_r=1&checksum=e6915d86049853228df6932f24e8ca67edf40656bb73d09936a3272cd3a33351&language=en&name=lemon8&sec_user_id=MS4wLjABAAAA56GKvbqlBu-PDz5ykOH3DgMGbj_1dbD6oIlfB-Ax-OW65ZCMuEh8xDPoy9r8rFJE&share_app_id=1233&share_challenge_id=73422076&share_link_id=8AD42235-336B-4A4F-963E-95D81819E058&source=h5_m&timestamp=1680713681&tt_from=more&u_code=da6mfjh616m2fm&ug_btm=b6880%2Cb3953&user_id=6778275755265737734&utm_campaign=client_share&utm_medium=ios&utm_source=more) as one reason for the growth and… yeah, we would, too.

**3) **New York City’s budget office found the total amount of unpaid fines for parking violations, speeding, running red lights, and unauthorized use of bus lanes there [**totaled $1.02B**](https://www.ibo.nyc.ny.us/iboreports/unpaid-fees-fines-letter-april-2023.pdf) between 2017 and 2022. Normally, a chunk o’ change like that would raise our eyebrows, but this is New York drivers we’re talking about.

**4) **The IRS recently unveiled a game plan for its $80B in long-term funding, which includes improvements in tech, auditing, and making people who attempt to reach the agency on the phone a lot less pissed off. After a recent hiring push, the IRS is now answering [**80%-90% of calls**](https://www.cnbc.com/2023/04/07/what-the-irs-80-billion-funding-plan-means-for-taxpayers.html), up from 17% in 2022, and wait times are down to four minutes on average, down from 27 last year.

**5) **Illumination and Universal’s *The Super Mario Bros. Movie *goomba-stomped multiple records over the weekend, scoring the biggest opening ever for an animated film — [**$377m worldwide**](https://www.hollywoodreporter.com/movies/movie-news/super-mario-bros-movie-box-office-record-opening-1235369721/) — plus the biggest debut ever for a video game adaptation *and* the top opening of 2023. Mamma mia, that’s a lot of gold coins.

Topics: [Digits](https://hs-sbup.thehustle.co/tag/digits)

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