---
title: Can NFTs translate to real business opportunities?
description: BAYC owners are trying to prove the NFTs are good for something else —– building businesses in the physical world.
---

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# [Can NFTs translate to real business opportunities?](https://hs-sbup.thehustle.co/news/03312022-bored-ape-yacht-club)

 Written by [David Nichols](https://hs-sbup.thehustle.co/news/author/david-nichols) | Mar 31, 2022 9:07:56 AM

Owning a Bored Ape Yacht Club (BAYC) NFT comes with a number of perks: verifiable digital clout, access to exclusive chats, and until recently, escalating price points.

But BAYC owners are trying to prove the NFTs are good for something else — building businesses in the physical world.

#### **BAYC…**

… promises that holders own exclusive licensing rights to their apes, including [commercial rights](https://boredapeyachtclub.com/#/home). Multiple entrepreneurs are using those rights to build startups, and trying to show crypto skeptics the beauty of Web3 in the process:

- **Bored Breakfast Club** is a coffee subscription service and NFT collection built in collaboration with BAYC owners. Buying one of the NFTs grants access to free ape-themed coffee drops. The group also plans to [open a roastery](https://twitter.com/BoredBreakfast/status/1487178086294589441?s=20&t=DQ46MOpqNpjebfgBhidK7A) in the future.
- **Bored & Hungry** is an upcoming LA pop-up restaurant. Restaurateur Andy Nguyen [spent](https://www.nrn.com/fast-casual/prolific-restaurant-developer-andy-nguyen-plans-first-restaurant-tied-bored-ape-yacht) $267k+ on a BAYC NFT to establish the brand’s theme.

#### **Both projects…**

… aim to prove how NFT owners can generate revenue streams beyond NFT sales and royalties.

If successful, they would go a long way in showing skeptics the utility of NFTs, and Web3 more broadly.

If not, at least we’ll always be able to say there was once a restaurant called “Bored & Hungry.”

[View full post](https://hs-sbup.thehustle.co/news/03312022-bored-ape-yacht-club)

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