---
title: Adobe makes its AI splash
description: Adobe announced a suite of generative AI features that let users create and modify images.
---

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# [Adobe makes its AI splash](https://hs-sbup.thehustle.co/news/03222023-adobe)

 Written by [Juliet Bennett Rylah](https://hs-sbup.thehustle.co/news/author/juliet-bennett-rylah) | Mar 22, 2023 8:14:01 AM

Adobe, much like every tech company, is getting into AI — and it actually looks pretty cool.

[Adobe Firefly](https://www.adobe.com/sensei/generative-ai/firefly.html?clickref=1101lwDhXVSa&mv=affiliate&mv2=pz&as_camptype=&as_channel=affiliate&as_source=partnerize&as_campaign=skimlinks_phg) is a forthcoming suite of generative AI models with an array of potential uses.

For now, users can sign up for stand-alone beta versions of its image and stylized text generators, but all tools will eventually be integrated into Adobe’s apps.

#### **How they work**

The text generator lets users manipulate text; [a demo](https://firefly.adobe.com/generate/font-styles) features letters that look like they’re made of melting chocolate and toasted bread.

The image generator, like DALL-E or Midjourney, returns images based on text prompts. But:

- Generated images can be manipulated using Adobe’s other editing tools. Check out [this demo ](https://www.youtube.com/watch?v=raDbbpj7cIE)from UI/UX designer Jesse Showalter.
- Artists will be able to use AI tools to create variations of their work.

#### **Perhaps most importantly…**

… Adobe said its tools won’t scrape the web to steal artists’ styles.

Image generators that do [threaten](https://thehustle.co/10-13-22-fantasy-artist/) artists’ livelihoods and can lead to copyright issues. Getty Images has [banned](https://www.artnews.com/art-news/news/getty-images-bans-ai-generated-images-due-to-copyright-1234640201/) AI-generated art for that reason.

Adobe [said](https://news.adobe.com/news/news-details/2023/Adobe-Unveils-Firefly-a-Family-of-new-Creative-Generative-AI/default.aspx) its models are trained on images that are public domain, licensed for training, or in the Adobe Stock library.

“We can generate high quality content and not random brands’ and others’ IP because our model has never seen that brand content or trademark,” Alexandru Costin, VP of generative AI and Sensei at Adobe, [told ](https://www.theverge.com/2023/3/21/23648315/adobe-firefly-ai-image-generator-announced)*The Verge*.

[View full post](https://hs-sbup.thehustle.co/news/03222023-adobe)

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