---
title: Spotify hits play on some big changes
description: The company also released all-new stats about its business.
---

[Hustle News ](https://hs-sbup.thehustle.co/news)

# [Spotify hits play on some big changes](https://hs-sbup.thehustle.co/news/03092023-spotify)

 Written by [Jacob Cohen](https://hs-sbup.thehustle.co/news/author/jacob-cohen) | Mar 9, 2023 7:40:58 AM

We probably heard the words “only on Spotify” ~266x yesterday during the company’s Stream On event — and we were happy to, because we did it for you.

So what went down?

Mostly, the [biggest changes](https://newsroom.spotify.com/2023-03-08/stream-on-announcements-new-features-updates-2023-event/) in roughly a decade to the app’s design: Now, instead of a bunch of album covers, the home screen will look more like an endless, vertically scrolling mishmash of autoplaying content from Spotify, TikTok, YouTube, and Audible.

- Spotify’s product chief said the new feed is intended to help users save time, but, as *The Verge*’s Alex Heath also [pointed out](https://twitter.com/alexeheath/status/1633534682511056896), that “seems antithetical to an endless feed.”

Beyond music, Spotify wants to make it easier and more engaging for people to discover and consume the podcast, video, and audiobook content it’s invested in over the years.

#### **The company also said…**

… it now has [500m+](https://twitter.com/richontech/status/1633547586656432128?s=20) users; is aiming for 1B by 2030; is nearing [$40B](https://loudandclear.byspotify.com/) in payouts to the music industry; and now accounts for 20%+ of global recorded music revenue, up from under 15% in 2017.

2022 compared to 2017:

- 57k artists on Spotify generated $10k+, up from 23.4k.
- 10.1k artists generated $100k+, up from 4.3k.
- 1k+ artists generated $1m+, up from 460.
- The 50,000th highest-earning artist on Spotify made $12.58k, up from $2.84k.

Also neat: In 2022, 281k+ songs were streamed 1m+ times each on Spotify.

#### **But it wasn’t all feel-good hits**

On Twitter, many users [said](https://twitter.com/alexeheath/status/1633531550381015040) they just want the app to keep things simple.

The Future of Music Coalition [criticized](https://twitter.com/future_of_music/status/1633543195651891211) Spotify for bringing the Jonas Brothers on stage to announce new features when smaller artists are the ones who need help monetizing.

Others have [questioned](https://www.insidermonkey.com/blog/spotify-technology-s-a-nysespot-q4-2022-earnings-call-transcript-1114466/?singlepage=1) the early success of Spotify’s move into audiobooks, which has been hurt by the company’s [predicament](https://thehustle.co/10272022-spotify/) with Apple.

**Want more:** Check out our [deep dive](https://thehustle.co/the-economics-of-spotify/) into the economics of Spotify.

[View full post](https://hs-sbup.thehustle.co/news/03092023-spotify)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Jacob Cohen"
  },
  "dateModified" : "2023-10-11T19:31:12.555Z",
  "datePublished" : "2023-03-09T07:40:58Z",
  "headline" : "Spotify hits play on some big changes",
  "image" : {
    "@type" : "ImageObject",
    "height" : 328,
    "url" : "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/1107836638-HS-News-Brief_2023-03-08T233644.472Z.webp",
    "width" : 600
  },
  "mainEntityOfPage" : "https://hs-sbup.thehustle.co/news/03092023-spotify",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Hustle News"
  }
}
```