--- title: Snapchat gets the AI treatment - The Hustle description: My AI will “write a haiku about cheese” for your friend. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1850417347-HS-News-Brief_2023-02-28T003341.236Z.webp --- # Snapchat gets the AI treatment ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: February 28, 2023 Updated: October 11, 2023 Today in missed opportunities, Snapchat announced a GPT-powered personalized avatar named “My AI” (and not “SnapChatGPT”). ![Snapchat daily active users](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1850417347-HS-News-Brief_2023-02-28T003341.236Z.webp?width=595&height=400&name=1850417347-HS-News-Brief_2023-02-28T003341.236Z.webp) To be fair, the name appears especially intentional: With a customizable name and avatar, My AI is designed to feel more like a friend than a search engine or productivity tool, which helps differentiate its use case from those of Bing and Google. - Snapchat [says](https://newsroom.snap.com/en-US/say-hi-to-my-ai) My AI is great for recommending birthday gift ideas or writing “a haiku about cheese for your cheddar-obsessed pal.” Snapchat reaches [750m](https://techcrunch.com/2023/02/27/snapchat-launches-an-ai-chatbot-powered-by-openais-gpt-technology/) monthly active users, including **75% of 13- to 34-year-olds** in 20+ countries. Despite these impressive numbers, the company has [posted](https://www.cnbc.com/2023/01/31/snap-earnings-q4-2022.html) disappointing earnings, shed staff, and shelved projects, and its stock is down ~75% YoY. My AI will initially only be available through Snapchat’s $3.99/mo. premium offering, which could help grow its subscription business, though the [plan](https://www.theverge.com/2023/2/27/23614959/snapchat-my-ai-chatbot-chatgpt-openai-plus-subscription) is for all users to eventually have access, per *The Verge*. **What about AI safety?** “As with all AI-powered chatbots,” Snapchat says, “My AI is prone to hallucination and can be tricked into saying just about anything… Sorry in advance!” Topics: [Social Networking](https://hs-sbup.thehustle.co/tag/social-networking) ## Follow us on social media prev next - ![One chip, several problems](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/161461033-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-paqui_20230914213352.webp) ### One chip, several problems - ![Avocado guy goes viral again and other weird takes from the extremely wealthy](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1343746157-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-avo-toast_20230913220144.webp) ### Avocado guy goes viral again and other weird takes from the extremely wealthy - ![Is chasing TikTok a mistake for YouTube?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1883943400-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-YouTube-logo_20230905212005.webp) ### Is chasing TikTok a mistake for YouTube? - ![The fediverse, explained](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/137506517-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-fediverse_20230810222715.webp) ### The fediverse, explained - ![Can social media actually drive social good? 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Signup for a free account Close modal ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/news/author/jacob-cohen" }, "datePublished" : "2023-02-28T08:53:27.000Z", "headline" : "Snapchat gets the AI treatment", "image" : [ "https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1850417347-HS-News-Brief_2023-02-28T003341.236Z.webp" ], "mainEntityOfPage" : { "@id" : "https://hs-sbup.thehustle.co/news/02282023-snapchat-ai", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ``` ```json { "@context" : "https://schema.org", "@id" : "#article", "@type" : "NewsArticle", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/author/jacob-cohen" }, "dateModified" : "2023-10-11T19:32:13+0000", "datePublished" : "2023-02-28T08:53:27+0000", "headline" : "Snapchat gets the AI treatment", "image" : [ "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/1850417347-HS-News-Brief_2023-02-28T003341.236Z.webp" ], "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 112, "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg", "width" : 112 }, "name" : "HubSpot", "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ], "url" : "https://www.hubspot.com" }, "speakable" : { "@type" : "SpeakableSpecification", "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ] } } ```