--- title: Eight ecommerce trends to keep an eye on - The Hustle description: Apple will become an ad player. Malls will primarily be for logistics. Retailers will depend less on 3rd-party retailers. And more. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/42536178-News-Brief_2022-02-24T023326.472Z.webp --- # Eight ecommerce trends to keep an eye on ![Trung T. Phan](https://thehustle.co/wp-content/uploads/2020/04/Image-from-iOS-300x300.jpg?width=48&height=48&name=Image-from-iOS-300x300.jpg) [Trung T. Phan](https://hs-sbup.thehustle.co/author/trung-t-phan) [Trung T. Phan Twitter profile ](https://twitter.com/TrungTPhan) Published: February 24, 2022 Updated: October 11, 2023 You’ve prob heard this stat: the pandemic accelerated the shift to ecommerce by [5 years](https://techcrunch.com/2020/08/24/covid-19-pandemic-accelerated-shift-to-e-commerce-by-5-years-new-report-says/amp/). ![Eight ecommerce trends to keep an eye on](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/42536178-News-Brief_2022-02-24T023326.472Z.webp?width=595&height=400&name=42536178-News-Brief_2022-02-24T023326.472Z.webp) While the transition is happening, the shakeout has been anything but clean. To wit: Shopify — the face of the ecommerce shift — has seen its stock fall [60%](https://ca.finance.yahoo.com/news/shopify-stock-down-60-3-174500292.html) from recent highs due to technological (Facebook’s faltering ad business) and macro (reopening) changes. #### **What’s next?** One of the leading resources on the industry is *2PM*, which — together with Deloitte — released a report highlighting 8 ecommerce trends: - **Brands to drop 3rd-party retailers:** To better control inventory and customer experience, brands will focus on their own channels of distribution (“Nike will be 70% direct by 2027”). - **Digitally native brands will open more stores:** Why? Physical locations “heighten the brand’s online halo.” - **Apple’s privacy changes** will have a long-lasting effect. The iPhone maker has already stymied Facebook’s ad tracking and is on track to build its own ad empire. - **Rising customer acquisition costs **force companies to invest in their own content to reach future customers (*cough* like HubSpot buying *The Hustle **cough*). - **Payments is a battleground: **The US is only 8th in mobile payments adoption. Increasing adoption is a huge biz opportunity. - **Big retailers like Amazon and Walmart** will continue to buy up planes and ships to avoid future supply chain disruptions. - **The future of malls** could be as logistic hubs for ecommerce, especially as product return sites. - **Web3 more than a fad:** Brands will have to figure out their metaverse and blockchain strategies. You can read the whole report [here](https://2pml.com/2022/02/22/commerce-trends/). As for us, there’s only one ironclad prediction: By 2027, we’ll still be ordering toilet paper from Amazon. Topics: [Ecommerce](https://blog.hubspot.com/marketing/ecommerce) Topics: [Ecommerce](https://hs-sbup.thehustle.co/tag/ecommerce) ## Follow us on social media prev next - ![Is Shein guilty of organized crime?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/53279577-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-shein-rico_20230717230858.webp) ### Is Shein guilty of organized crime? - ![Is eBay’s brief renaissance over?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/917426280-HS-News-Brief_2023-02-24T004301.526Z.webp) ### Is eBay’s brief renaissance over? - ![What’s Temu and why is it everywhere?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1452615386-HS-News-Brief_2023-02-21T014147.971Z.webp) ### What’s Temu and why is it everywhere? - ![What’s up with livestream shopping?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/285069670-HS-News-Brief_2023-02-15T233502.323Z.webp) ### What’s up with livestream shopping? - ![In fashion: Chinese ecommerce on US shores](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/893689411-HS-News-Brief_2022-11-08T004311.733Z.webp) ### In fashion: Chinese ecommerce on US shores - ![India’s new ecommerce system, explained](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2026177584-busy_street-1024x683.webp) ### India’s new ecommerce system, explained - ![YouTube is going all-in on livestream ecommerce](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1388749531-News-Brief_2021-11-16T011217.467Z.webp) ### YouTube is going all-in on livestream ecommerce - ![Bolt: The $6B ‘1-Click’ checkout startup taking on Amazon](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/GIFs/384351373-News-Brief_2021-10-17T234252.706Z.webp) ### Bolt: The $6B ‘1-Click’ checkout startup taking on Amazon - ![OpenStore is rolling up the rebels](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1920319792-News-Brief_2021-07-20T005854.452Z.webp) ### OpenStore is rolling up the rebels Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t. JOIN FREE ### 100% Free CRM Nurture and grow your business with customer relationship management software. Signup for a free account Close modal ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Trung T. Phan", "url" : "https://hs-sbup.thehustle.co/news/author/trung-t-phan" }, "datePublished" : "2022-02-24T10:45:13.000Z", "headline" : "Eight ecommerce trends to keep an eye on", "image" : [ "https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/42536178-News-Brief_2022-02-24T023326.472Z.webp" ], "mainEntityOfPage" : { "@id" : "https://hs-sbup.thehustle.co/news/02242022-ecommerce-trends", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ``` ```json { "@context" : "https://schema.org", "@id" : "#article", "@type" : "NewsArticle", "author" : { "@type" : "Person", "name" : "Trung T. Phan", "url" : "https://hs-sbup.thehustle.co/author/trung-t-phan" }, "dateModified" : "2023-10-11T20:15:50+0000", "datePublished" : "2022-02-24T10:45:13+0000", "headline" : "Eight ecommerce trends to keep an eye on", "image" : [ "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/42536178-News-Brief_2022-02-24T023326.472Z.webp" ], "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 112, "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg", "width" : 112 }, "name" : "HubSpot", "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ], "url" : "https://www.hubspot.com" }, "speakable" : { "@type" : "SpeakableSpecification", "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ] } } ```