--- title: It’s game time for a horror giant - The Hustle description: What’s scarier than M3gan? For Blumhouse, it’s missing out on the gaming industry. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/209472429-HS-News-Brief_2023-02-23T015919.413Z.webp --- # It’s game time for a horror giant ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: February 23, 2023 Updated: October 11, 2023 *Paranormal Activity, Get Out, M3gan, The Purge. *Some scary stuff we’re talking about here, and all of it comes from Blumhouse Productions. ![It’s game time for a horror giant](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/209472429-HS-News-Brief_2023-02-23T015919.413Z.webp?width=595&height=400&name=209472429-HS-News-Brief_2023-02-23T015919.413Z.webp) While these movies are frightening and all, what’s more horrifying may be missing a lucrative opportunity to get in on the global video game industry — more valuable than that of film and music [combined](https://www.bloomberg.com/news/articles/2023-02-21/horror-movie-maestro-jason-blum-enters-the-video-game-business?sref=3Ac2yX40), per *Bloomberg*. Under a new division called Blumhouse Games, Blumhouse plans to start producing and publishing immersive horror-themed games. - Blumhouse Games will tap independent developers to work on slates of sub-$10m games. It’s aiming to finance ~15 titles over three to four years, investing ~$25m on each slate. Blumhouse brought on Zach Woods — an industry veteran of 25+ years who’s produced games on all major platforms — to be its president, and Don Sechler of Sony PlayStation as CFO. **Horror empire:** Blumhouse is also hoping to close a [merger](https://deadline.com/2022/12/universal-blumhouse-atomic-monster-jeff-shell-1235189555/) with *The Conjuring* director James Wan’s Atomic Monster production company this summer — a deal that’s been described as “impregnable.” Topics: [Media](https://hs-sbup.thehustle.co/tag/media) [Movies](https://hs-sbup.thehustle.co/tag/movies) ## Follow us on social media prev next - ![When a $789m film franchise turns risky](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/373079265-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Expandables_20230921215625.webp) ### When a $789m film franchise turns risky - ![How IMAX keeps reeling in the big bucks](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1709714896-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-IMAX_20230629233556.webp) ### How IMAX keeps reeling in the big bucks - ![Pixar’s box office mojo is out of its element](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1828000125-httpsmedia.hubspot.comhubfsDaily20Newsletter20ImagesOlder20DatesApril2010202023Pixar-v2-597x1024.webp) ### Pixar’s box office mojo is out of its element - ![Barbie used up all the pink paint](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/143580975-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-barbie_20230606223657.webp) ### Barbie used up all the pink paint - ![How mermaids are flipping profits in the deep blue sea](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/184571649-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMay2030202023Little-Mermaid.webp) ### How mermaids are flipping profits in the deep blue sea - ![Is this exactly what Elon Musk wanted?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1349857922-HS-News-Brief_2022-12-19T003446.776Z.webp) ### Is this exactly what Elon Musk wanted? - ![Movie theaters need Avatar to be a tortoise](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1621876651-HS-News-Brief_2022-12-20T014006.829Z.webp) ### Movie theaters need Avatar to be a tortoise - ![Fewer movie screens, more fun stuff](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/44882082-HS-News-Brief_2023-02-27T013417.152Z.webp) ### Fewer movie screens, more fun stuff - ![Amazon says its media moves are working](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1251850792-HS-News-Brief_2023-02-07T041724.684Z.webp) ### Amazon says its media moves are working - ![A tense situation at the happiest place on earth](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1267498600-HS-News-Brief_2023-01-18T013240.895Z.webp) ### A tense situation at the happiest place on earth Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. 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Signup for a free account Close modal ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/news/author/jacob-cohen" }, "datePublished" : "2023-02-23T10:02:53.000Z", "headline" : "It’s game time for a horror giant", "image" : [ "https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/209472429-HS-News-Brief_2023-02-23T015919.413Z.webp" ], "mainEntityOfPage" : { "@id" : "https://hs-sbup.thehustle.co/news/02232023-paranormal-activity", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ``` ```json { "@context" : "https://schema.org", "@id" : "#article", "@type" : "NewsArticle", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/author/jacob-cohen" }, "dateModified" : "2023-10-11T19:32:47+0000", "datePublished" : "2023-02-23T10:02:53+0000", "headline" : "It’s game time for a horror giant", "image" : [ "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/209472429-HS-News-Brief_2023-02-23T015919.413Z.webp" ], "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 112, "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg", "width" : 112 }, "name" : "HubSpot", "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ], "url" : "https://www.hubspot.com" }, "speakable" : { "@type" : "SpeakableSpecification", "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ] } } ```