--- title: "Digits: Beef stew, VR, and more numbers - The Hustle" description: "Plus: Meta’s VR battle and maple syrup’s market cap." image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1250351749-HS-News-Brief_2023-02-13T021031.151Z.webp --- # Digits: Beef stew, VR, and more numbers ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: February 13, 2023 Updated: October 11, 2023 **1) **In 2022, sales of the Ivy Park brand, Beyoncé’s streetwear partnership with Adidas, dropped 50%+ to ~$40m — well below [**internal projections of $250m**](https://www.wsj.com/articles/beyonces-clothing-line-with-adidas-suffers-from-weak-sales-11675822761?mod=djem10point). This year, Adidas initially targeted $335m in sales for the brand. It’s on track to hit $65m. ![Digits: Beef stew, VR, and more numbers](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1250351749-HS-News-Brief_2023-02-13T021031.151Z.webp?width=595&height=400&name=1250351749-HS-News-Brief_2023-02-13T021031.151Z.webp) **2) **This week, *Winnie the Pooh: Blood and Honey *is hitting [1.5k](https://variety.com/2023/film/global/winnie-the-pooh-blood-and-honey-box-office-micro-budget-1235515255/) screens in the US. In Mexico, the film has made [**$1m+ at the box office**](https://www.boxofficemojo.com/title/tt19623240/?ref_=bo_se_r_3) since its Jan. 29 debut, off a “very, very tight” sub-$100k budget that included a $650 Pooh mask. **3) ***The New York Times* published 700 recipes last year, but its most popular is still Molly O’Neill’s 12-ingredient “Old-Fashioned Beef Stew” from 1994. It has been [**viewed 24m+ times**](https://www.niemanlab.org/2023/02/the-new-york-times-most-popular-recipe-is-old-fashioned-beef-stew/) since 2019, including 6.7m times in 2022, and boasts 19k+ reviews. **4) **The Quebec Maple Syrup Producers recorded a record yield last year, and expect to sell 179.2m pounds this year. The North American maple syrup industry is [**valued at $1.5B**](https://www.bloomberg.com/news/articles/2023-02-11/how-climate-change-impacts-maple-syrup-production?). **5) **China-based TikTok parent ByteDance is carving out market share in the VR headset space. Early last year, Meta held 90% of the market. By Q3 of 2022, that was [**down to ~75%**](https://www.wsj.com/articles/tiktoks-parent-takes-on-meta-in-battle-for-virtual-reality-market-dd4abdb6?mod=hp_lista_pos2), and ByteDance’s Pico held 15%. 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Signup for a free account Close modal ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/news/author/jacob-cohen" }, "datePublished" : "2023-02-13T10:12:37.000Z", "headline" : "Digits: Beef stew, VR, and more numbers", "image" : [ "https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1250351749-HS-News-Brief_2023-02-13T021031.151Z.webp" ], "mainEntityOfPage" : { "@id" : "https://hs-sbup.thehustle.co/news/02132023-digits", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ``` ```json { "@context" : "https://schema.org", "@id" : "#article", "@type" : "NewsArticle", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/author/jacob-cohen" }, "dateModified" : "2023-10-11T19:33:54+0000", "datePublished" : "2023-02-13T10:12:37+0000", "headline" : "Digits: Beef stew, VR, and more numbers", "image" : [ "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/1250351749-HS-News-Brief_2023-02-13T021031.151Z.webp" ], "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 112, "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg", "width" : 112 }, "name" : "HubSpot", "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ], "url" : "https://www.hubspot.com" }, "speakable" : { "@type" : "SpeakableSpecification", "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ] } } ```