--- title: The Super Bowl of gambling is upon us - The Hustle description: As many as one in five American adults may bet on the game. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/520588679-HS-News-Brief_2023-02-08T014539.578Z.webp --- # The Super Bowl of gambling is upon us ![Mark Dent](https://thehustle.co/wp-content/uploads/2020/04/0-3-1.jpeg?width=48&height=48&name=0-3-1.jpeg) [Mark Dent](https://hs-sbup.thehustle.co/author/mark-dent) Published: April 11, 2023 Updated: October 11, 2023 Here in Phoenix, site of Super Bowl LVII, it seemed like every other person in downtown Monday night was wearing a football jersey. My Uber driver said he expects the city to be as crowded as it’s ever been. ![The Super Bowl of gambling is upon us](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/520588679-HS-News-Brief_2023-02-08T014539.578Z.webp?width=595&height=400&name=520588679-HS-News-Brief_2023-02-08T014539.578Z.webp) It’s par for the course for any host of the Super Bowl, and Phoenix expects an economic impact of [$1B](https://www.kold.com/2023/01/23/super-bowl-boost-1-billion-into-arizonas-economy-experts-predict/) over the next few days. Yet that sum pales in comparison to what has become the biggest spend associated with the Super Bowl: gambling. #### **The American Gaming Association…** … [predicts 50.4m people](https://www.americangaming.org/resources/super-bowl-lvii-wagering-estimates/), ~20% of American adults, will bet $16B on the big game. That estimate includes legal and illegal gambling. - Despite sports betting being legal in 36 states, illicit bets are more common. In 2022, legal sportsbooks accounted for [~$950m](https://www.americangaming.org/wp-content/uploads/2023/02/SBLVII-by-the-Numbers-One-Pager-v2.pdf) of ~$7.6B in Super Bowl bets. #### **Arizona will likely see a huge portion of the bets** It’s the first state with legal sports betting to host a Super Bowl. Phoenix features FanDuel and Caesars Sportsbook downtown, and a BetMGM sportsbook near the football stadium in suburban Glendale. One gambling expert [told the *Arizona Republic*](https://www.azcentral.com/story/sports/nfl/super-bowl/2023/02/06/super-bowl-57-nfl-embraces-betting-prop-bets-enhance-experience/69829559007/) $700m-$1B could be wagered in Arizona alone. **A fun prop bet:** You [can bet](https://www.actionnetwork.com/nfl/rihanna-super-bowl-halftime-show-odds-first-song-last-song-guest-appearances-tour) on which song halftime performer Rihanna will play first. “Don’t Stop the Music” is the Vegas favorite, but we’re leaning toward “Only Girl (In the World)” as a quality underdog selection. 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