--- title: Amazon says its media moves are working - The Hustle description: Content is driving Prime sign-ups, Amazon says. What comes next? image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1251850792-HS-News-Brief_2023-02-07T041724.684Z.webp --- # Amazon says its media moves are working ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: February 07, 2023 Updated: October 11, 2023 Amazon wants you to know it’s just as serious about movies as it is about two-day shipping. ![Amazon says its media moves are working](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1251850792-HS-News-Brief_2023-02-07T041724.684Z.webp?width=595&height=400&name=1251850792-HS-News-Brief_2023-02-07T041724.684Z.webp) In 2020, the company spent [$11B](https://s2.q4cdn.com/299287126/files/doc_financials/2021/q4/f965e5c3-fded-45d3-bbdb-f750f156dcc9.pdf) on original and licensed video and music content. In 2021, that was up to $13B. Last year, spend increased again to [$16.6B](https://s2.q4cdn.com/299287126/files/doc_financials/2022/q4/d2fde7ee-05f7-419d-9ce8-186de4c96e25.pdf). On Amazon’s Q4 earnings call, CFO Brian Olsavsky [said](https://www.fool.com/earnings/call-transcripts/2023/02/02/amazoncom-amzn-q4-2022-earnings-call-transcript/) these investments are driving new Prime memberships, and CEO Andy Jassy emphasized that the price for some standalone streamers “is more than what  Prime [costs a consumer] today.” #### **Food for thought** As Amazon invests more in media, bringing a consumer media app under its wing could pour lighter fluid onto an already hot TV-to-toilet-paper flywheel. Take Snapchat, for instance: - It reaches [75%](https://s25.q4cdn.com/442043304/files/doc_financials/2022/q4/Snap-Inc.-Q4-2022-Investor-Letter.pdf) of 13- to 34-year-olds — AKA trendy impulse buyers — in countries representing 50%+ of digital ad spend. - Snapchat’s current CFO was VP of finance for Amazon’s global Digital Video business. - Snapchat’s AR features have [powered](https://s25.q4cdn.com/442043304/files/doc_financials/2022/q4/Q4'22-Press-Release.pdf) millions of interactive content and shopping experiences for brands like Disney and Walmart. Sounds pretty Amazonian to us. Oh wait, [it is](https://newsroom.snap.com/en-US/amazon-ar-shopping-experience). Topics: [Amazon](https://hs-sbup.thehustle.co/tag/amazon) [Media](https://hs-sbup.thehustle.co/tag/media) ## Follow us on social media prev next - ![No, we do not want Amazon Music Unlimited](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/405441452-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-amazon_20230912220603.webp) ### No, we do not want Amazon Music Unlimited - ![Is the ‘Big One’ about to drop on Amazon?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/662561061-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-ftc-vs-amazon_20230813234521.webp) ### Is the ‘Big One’ about to drop on Amazon? - ![Is this exactly what Elon Musk wanted?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1349857922-HS-News-Brief_2022-12-19T003446.776Z.webp) ### Is this exactly what Elon Musk wanted? - ![Bowling balls, nipple clamps, rubber chickens: Essential or not, you can get ‘em on Amazon](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/202924809-2020-News-Brief_2020-04-09T012738.687Z.webp) ### Bowling balls, nipple clamps, rubber chickens: Essential or not, you can get ‘em on Amazon - ![Amazon labels its ‘frequently returned’ items](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/GIFs/760623798-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMarch2029202023amazon.webp) ### Amazon labels its ‘frequently returned’ items - ![Amazon’s Virginia bummer](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2101165569-HS-News-Brief_2023-03-06T002350.635Z.webp) ### Amazon’s Virginia bummer - ![It’s game time for a horror giant](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/209472429-HS-News-Brief_2023-02-23T015919.413Z.webp) ### It’s game time for a horror giant - ![RIP, AmazonSmile](https://media.hubspot.com/hubfs/Imported%20images/TheHustle+HubSpot_Lockup.svg) ### RIP, AmazonSmile - ![A tense situation at the happiest place on earth](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1267498600-HS-News-Brief_2023-01-18T013240.895Z.webp) ### A tense situation at the happiest place on earth - ![New business data on the state of kids’ TV](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/508294142-HS-News-Brief_2023-01-09T020052.258Z.webp) ### New business data on the state of kids’ TV Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. 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