--- title: Do we need another newsreader? - The Hustle description: The co-founders of Instagram are back with Artifact, an AI-powered newsreader. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1969515777-HS-News-Brief_2023-02-01T015321.243Z.webp --- # Do we need another newsreader? ![Juliet Bennett Rylah](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Juliet Bennett Rylah](https://hs-sbup.thehustle.co/author/juliet-bennett-rylah) [Juliet Bennett Rylah Twitter profile ](https://twitter.com/JBRylah) Published: February 01, 2023 Updated: October 11, 2023 I don’t know about you, but my news feed is constantly serving me “articles” trying to get me to buy 29 things that would make my apartment cozier. ![Do we need another newsreader?](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1969515777-HS-News-Brief_2023-02-01T015321.243Z.webp?width=595&height=400&name=1969515777-HS-News-Brief_2023-02-01T015321.243Z.webp) But what if news feeds recommended stuff that actually interested us? Well, that’s what Instagram co-founders Kevin Systrom and Mike Krieger have been working on. It’s called Artifact, and a waitlist is [available now](https://artifact.news/). #### **It may seem like an odd choice…** … to focus on written articles in a pivot-to-video world, especially when other recommendation apps, like Flipboard, already exist. But Systrom [told](https://www.platformer.news/p/instagrams-co-founders-are-mounting) *Platformer’s* Casey Newton that they were inspired by: - Advances in AI, like Google’s [Transformer](https://ai.googleblog.com/2017/08/transformer-novel-neural-network.html), which helps computers better understand language and context. (ChatGPT is [built](https://www.advancinganalytics.co.uk/blog/2023/1/18/language-models-what-is-chatgpt#:~:text=At%20its%20core%2C%20ChatGPT%20is,sequential%20data%2C%20such%20as%20text.) on transformer architecture.) - TikTok, which shows users content based on an algorithm, not who they follow. #### **How will Artifact stand out?** In theory, it’ll offer *only* high-quality content that gets better-tailored to users as Artifact learns about them: - Big and smaller publications — and both right- and left-leaning outlets — are included, *but* they have to be reputable. Misinformation will be removed. - Recommendations are based on how much time is spent on an article, not how many clicks or comments it garners. - Forthcoming social components will let users see articles people they follow have shared, and both discuss them publicly and via DMs. If Artifact can weed out clickbait bullshit while eschewing the toxicity of other social platforms, it might have a shot. Additionally, an AI newsreader that’s good with context might understand that someone who’s interested in a particular TV show doesn’t want gossip blogs about its stars (*side-eyes Google News*). Topics: [Apps](https://hs-sbup.thehustle.co/tag/apps) ## Follow us on social media prev next - ![Screen time slowing you down? Try ‘monk mode’](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1516654296-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-MonkMode_20231004230113.webp) ### Screen time slowing you down? Try ‘monk mode’ - ![Yelp vs. fake reviews](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1980373282-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-yelp_20230925214718.webp) ### Yelp vs. fake reviews - ![Do dating apps decide who we get to date?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1112282225-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-dating-app_20230822212519.webp) ### Do dating apps decide who we get to date? - ![Sherlocking, explained](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1113427454-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMay2016202023sherlock.webp) ### Sherlocking, explained - ![The next big app is here — until it isn’t](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1978269103-final_size-apps_20230426005628.webp) ### The next big app is here — until it isn’t - ![Why do our weather apps betray us?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/680786209-19-News-Brief_2023-04-12T221618.806Z.webp) ### Why do our weather apps betray us? - ![Whether or not it’s the answer we want, Microsoft has one for Zoom fatigue](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/999514725-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMarch2028202023microsoft_teams.webp) ### Whether or not it’s the answer we want, Microsoft has one for Zoom fatigue - ![Whatever happened to Groupon?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/GIFs/885947250-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesApril203202023groupongif.webp) ### Whatever happened to Groupon? - ![Can Zmail become the new Gmail?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1987875948-HS-News-Brief_2022-11-22T234553.739Z.webp) ### Can Zmail become the new Gmail? - ![More apps, more problems](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/710904728-HS-News-Brief_2022-10-20T003808.051Z.webp) ### More apps, more problems Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. 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