---
title: NBCUniversal’s theme parks biz is on the up
description: A good theme park can help weather a recession and losses in streaming.
---

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# [NBCUniversal’s theme parks biz is on the up](https://hs-sbup.thehustle.co/news/01302023-nbcuniversal)

 Written by [Jacob Cohen](https://hs-sbup.thehustle.co/news/author/jacob-cohen) | Jan 30, 2023 8:44:17 AM

Chances are, when you think about Comcast, the first thing that comes to mind probably isn’t a log flume.

But the telecom company has a hot theme parks business where revenue — which increased ~12% YoY to $2.1B in Q4 2022 — is [far beyond](https://variety.com/vip/theme-park-throwdown-q4-makes-clear-comcast-is-gunning-for-disney-1235503380/) even its pre-pandemic numbers, per *Variety*.

Today, Comcast’s NBCUniversal operates theme parks in the US, Tokyo, Singapore, and Beijing.

- Planned expansions include a Super Nintendo World in California, a $1B Epic Universe in Orlando, and smaller children’s and horror concept parks in Texas and Las Vegas.

Theme parks are often regarded as [recession-proof](https://variety.com/vip/why-theme-parks-are-proving-recession-proof-1235352281/) businesses. For companies like Comcast and Disney, they also provide cash that helps weather losses in their streaming units.

These conglomerates are also becoming increasingly good at monetizing visitors.

- While these parks offer much more than they did in 1960, Zack’s [fantastic analysis](https://thehustle.co/americas-favorite-family-outings-are-increasingly-out-of-reach/) on Disneyland’s rising prices found the cost of parking has jumped 11.9k% since then, or 13.5x the rate of inflation.

Last year, per capita spending at US Disney parks was up [40%](https://insidethemagic.net/2022/05/disney-profits-earnings-parks-spending-guests-up-ld1/) from 2019.

[View full post](https://hs-sbup.thehustle.co/news/01302023-nbcuniversal)

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