--- title: Is it the egg alternatives’ time to shine? - The Hustle description: Eggs are expensive. Will consumers give plant-based eggs a try? image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/896465024-HS-News-Brief_2023-01-27T010049.440Z.webp --- # Is it the egg alternatives’ time to shine? ![Juliet Bennett Rylah](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Juliet Bennett Rylah](https://hs-sbup.thehustle.co/author/juliet-bennett-rylah) [Juliet Bennett Rylah Twitter profile ](https://twitter.com/JBRylah) Published: January 27, 2023 Updated: October 11, 2023 Eggs, a typically low-cost protein, now cost [~60%](https://www.bls.gov/news.release/cpi.t02.htm) more YoY, leading egg headlines (and [jokes](https://twitter.com/RyanTbaum/status/1615376566237925381?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1615376566237925381%7Ctwgr%5Eab1f0a76632fae4b3ae6d0907735e1aaff8074e4%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.today.com%2Ffood%2Ftrends%2Fsoaring-egg-prices-funny-jokes-memes-rcna66587)) to dominate our feeds. ![Is it the egg alternatives’ time to shine?](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/896465024-HS-News-Brief_2023-01-27T010049.440Z.webp?width=595&height=400&name=896465024-HS-News-Brief_2023-01-27T010049.440Z.webp) But some consumers have realized you don’t have to break a few eggs, turning to omelet alternatives and creating new business opportunities, [per](https://www.npr.org/2023/01/26/1151252362/egg-prices-push-people-to-try-alternatives-planet-based-soy) *NPR.* Ron Kern of Back Forty Farms in Idaho is selling freeze-dried egg powder that lasts for years for ~$20-$60 a package — and they’ve been selling out. **But there’s also the no-egg egg** The plant-based egg market isn’t huge, worth $30m in the US and accounting for just 0.13% of total egg sales, [per](https://www.bloomberg.com/news/articles/2023-01-18/plant-based-eggs-are-having-a-moment?sref=3Ac2yX40) *Bloomberg*. Its funding also pales in comparison to the alt-meat market, securing $208.7m in 2021 compared to plant-based meat’s $2B, [per](https://news.crunchbase.com/business/vegan-eggs-funding/) *Crunchbase*. But here’s something interesting: Plant-based eggs typically cost more than chicken eggs (AKA shell eggs). Yet in late 2022, prices dropped to ~$1 *cheaper* per unit than shell eggs. As shell egg sales declined, plant-based egg sales rose. **Eat Just Inc…** … makes a no-cholesterol liquid egg alternative from mung beans. Its sales shot up 17% YoY. (**Fun fact:** Eat Just also makes [lab-grown](https://thehustle.co/09092021-lab-grown-meats/) chicken that’s [available](https://www.cnbc.com/2020/12/18/singapore-restaurant-first-ever-to-serve-eat-just-lab-grown-chicken.html) in Singapore.) Eat Just accounts for ~99% of US liquid plant-based egg sales, but it’s not the only player in the space: - Yo! Egg’s soy and chickpea protein [eggs](https://techcrunch.com/2022/05/17/yo-egg-restaurant-plant-based-eggs/) — available in “fried,” “poached,” and “boiled” varieties — are on the menu at an Israeli breakfast chain. - Germany’s Perfeggt, made from fava beans, raised [$4m](https://www.greenqueen.com.hk/perfeggt-extended-seed-funding/) in March. - Spero Foods makes its liquid egg alternative from [pumpkin seeds](https://vegconomist.com/products-launches/spero-pepita-egg-sprouts/). The real question is: Will the high prices spur egg loyalists to try something new? Or, as [in the past](https://www.marketplace.org/2022/12/26/egg-prices-have-doubled-over-the-last-year/), will we just suck it up? Topics: [Ecommerce And Retail](https://hs-sbup.thehustle.co/tag/ecommerce-and-retail) [Food](https://hs-sbup.thehustle.co/tag/food) ## Follow us on social media prev next - ![Holy smokes, there may actually be a limit to Texans’ love of barbecue](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1244337807-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Texas-BBQ_20230928210924.webp) ### Holy smokes, there may actually be a limit to Texans’ love of barbecue - ![Think your industry is weird? Get a load of the beaded ice cream business](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/908447747-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-dippindots_20231002233115.webp) ### Think your industry is weird? Get a load of the beaded ice cream business - ![When did the packaged food aisle get so cool?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2070592382-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Packaging_20231003215516.webp) ### When did the packaged food aisle get so cool? - ![The cereal industry’s forecast has no added sugar](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/258270469-19-News-Brief_2023-09-24T200813.124Z.webp) ### The cereal industry’s forecast has no added sugar - ![One chip, several problems](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/161461033-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-paqui_20230914213352.webp) ### One chip, several problems - ![Excited about Bed Bath & Beyond’s return? You may feel pretty lonely](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1248390843-19-News-Brief_2023-08-20T225804.606Z.webp) ### Excited about Bed Bath & Beyond’s return? You may feel pretty lonely - ![The shroom boom is coming to the candy aisle](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1460885417-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Mushrooms_20230816224353-1.webp) ### The shroom boom is coming to the candy aisle - ![A Pop-Tarts and Crocs partnership exists because we’re all total suckers](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1897903693-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-croc-tarts_20230814231514.webp) ### A Pop-Tarts and Crocs partnership exists because we’re all total suckers - ![L’Eggo my… booze in a jar?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/858195133-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Eggo_20230822212534.webp) ### L’Eggo my… booze in a jar? - ![Investors in search of greener pastures look to lab-grown meat](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/62473941-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Beyond_Meat_stock_20230806234941.webp) ### Investors in search of greener pastures look to lab-grown meat Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t. JOIN FREE ### 100% Free CRM Nurture and grow your business with customer relationship management software. Signup for a free account Close modal ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Juliet Bennett Rylah", "url" : "https://hs-sbup.thehustle.co/news/author/juliet-bennett-rylah" }, "datePublished" : "2023-01-27T09:03:31.000Z", "headline" : "Is it the egg alternatives’ time to shine?", "image" : [ "https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/896465024-HS-News-Brief_2023-01-27T010049.440Z.webp" ], "mainEntityOfPage" : { "@id" : "https://hs-sbup.thehustle.co/news/01272023-egg-alternatives", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ``` ```json { "@context" : "https://schema.org", "@id" : "#article", "@type" : "NewsArticle", "author" : { "@type" : "Person", "name" : "Juliet Bennett Rylah", "url" : "https://hs-sbup.thehustle.co/author/juliet-bennett-rylah" }, "dateModified" : "2023-10-11T19:35:46+0000", "datePublished" : "2023-01-27T09:03:31+0000", "headline" : "Is it the egg alternatives’ time to shine?", "image" : [ "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/896465024-HS-News-Brief_2023-01-27T010049.440Z.webp" ], "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 112, "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg", "width" : 112 }, "name" : "HubSpot", "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ], "url" : "https://www.hubspot.com" }, "speakable" : { "@type" : "SpeakableSpecification", "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ] } } ```