---
title: Can CNN make streaming work?
description: CNN+ is launching in March with a line-up of celebs including Alison Roman, Eva Longoria and Audie Cornish.
---

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# [Can CNN make streaming work?](https://hs-sbup.thehustle.co/news/01272022-cnn-streaming)

 Written by [Trung T. Phan](https://hs-sbup.thehustle.co/news/author/trung-t-phan) | Jan 27, 2022 9:17:47 AM

The ubiquitous news channel CNN has been on a bumpy ride.

In December, the network fired its top-rated news anchor, Chris Cuomo, who was caught up in a scandal involving his brother (and former New York Gov.) Andrew Cuomo.

More broadly, the cable news industry saw ~4m households drop subscriptions. Analysts call the decline the “post-Trump slump,” referring to declining news interest.

#### **In March, CNN will launch its streaming service…**

… and, naturally, it’s going to be called CNN+. Per [*The New York Times*](https://www.nytimes.com/2022/01/26/business/media/cnn-plus-streaming-news.html), the offering — which hasn’t announced pricing — will have 3 types of content:

- **Loyal viewers** who want more Anderson Cooper, Fareed Zakaria and Jake Tapper (cool)
- **Younger groups **that don’t pay for cable
- **Nonfiction** geeks who want more documentaries and news

A successful streaming service can bolster CNN, which lags behind Fox and MSNBC in total viewers.

#### **Bring on the star power**

To make its launch a hit, CNN+ is shelling out huge bucks for stars, per *NYT*.

- **Instagram celeb** **Alison Roman** will host a cooking show
- **Actress Eva Longoria** will host a culinary travelogue
- **NPR host Audie Cornish** will helm a weekly streaming show

CNN+ will not lack resources: Its parent company, WarnerMedia, is in the process of merging with content giant Discovery.

As Netflix’s recent [stumbles](https://www.cnbc.com/amp/2022/01/24/netflix-shares-fall-to-lowest-since-april-2020-on-subscriber-concern.html) show, people may be streamed out… no matter how much Anderson Cooper is on offer.

[View full post](https://hs-sbup.thehustle.co/news/01272022-cnn-streaming)

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