--- title: Is it possible to get younger? - The Hustle description: Could we de-age and live longer? Maybe with $2m and some veggie gruel. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/70915391-HS-News-Brief_2023-01-25T233104.264Z.webp --- # Is it possible to get younger? ![Juliet Bennett Rylah](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Juliet Bennett Rylah](https://hs-sbup.thehustle.co/author/juliet-bennett-rylah) [Juliet Bennett Rylah Twitter profile ](https://twitter.com/JBRylah) Published: January 26, 2023 Updated: October 11, 2023 Everlasting youth used to require a magic fountain or a friendly vampire. ![Is it possible to get younger?](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/70915391-HS-News-Brief_2023-01-25T233104.264Z.webp?width=595&height=400&name=70915391-HS-News-Brief_2023-01-25T233104.264Z.webp) But 45-year-old tech entrepreneur Bryan Johnson employs a different method called Project Blueprint, [per](https://www.bloomberg.com/news/features/2023-01-25/anti-aging-techniques-taken-to-extreme-by-bryan-johnson?sref=3Ac2yX40) *Bloomberg*, that, while not seeking immortality, strives to reverse aging. **Johnson’s quest…** … came after the stress and long hours of founding payment processor Braintree Payment Solutions LLC left him out of shape and depressed. He sold the company for $800m in 2013 and today serves as a de-aging guinea pig with a team of 30+ experts. His routine includes: - Over 20 supplements and medicines - Daily exercise and a strict sleep schedule - A 1,977-calorie vegan diet He also undergoes numerous medical procedures, plus tests to measure his progress. He meticulously documents it all [here](https://blueprint.bryanjohnson.co/#bryan-johnsons-blueprint). **Does it work?** Regenerative medicine physician and team lead [Oliver Zolman](https://www.oliverzolman.com/) told *Bloomberg *that results aren’t “remarkable,” but their “small, reasonable results” may prove it’s genetically possible to reduce the medical age of our organs. - Johnson *does* claim the lung capacity, skin, and gums of someone decades younger. Blueprint will cost Johnson $2m+ in 2023, but the expectation is that science-based de-aging procedures will be more affordable in the future. **It seems weird…** … but so does everything in the longevity sector, which raised $40B+ in investments in 2021 and could become a $600B market by 2025, [per](https://techcrunch.com/2022/08/18/this-new-100m-fund-plans-to-focus-on-startups-accelerating-the-science-around-longevity/) *TechCrunch*. Examples include: - **Altos Labs,** a biotech company that launched with [$3B](https://www.fiercebiotech.com/biotech/altos-bursts-out-stealth-3b-a-dream-team-c-suite-and-a-wildly-ambitious-plan-to-reverse) in funding to explore [resetting](https://futurism.com/neoscope/startup-claims-reverse-aging) the epigenome (which tells DNA to turn genes [on or off](https://www.cdc.gov/genomics/disease/epigenetics.htm#:~:text=Epigenetics%20allows%20the%20muscle%20cell,for%20a%20nerve%20cell's%20job.&text=Your%20epigenetics%20change%20throughout%20your,epigenetics%20during%20childhood%20or%20adulthood.)). - **Unity Biotechnology,** which is developing a drug to [clear](https://unitybiotechnology.com/) senescent cells (cells that [stop dividing](https://www.nia.nih.gov/news/does-cellular-senescence-hold-secrets-healthier-aging), but don’t die). - [**Loyal**](https://www.loyalfordogs.com/)**,** a startup that wants to extend your dog’s life. Even Google parent Alphabet has a longevity startup, called Calico, but [no one](https://www.vox.com/science-and-health/2017/4/27/15409672/google-calico-secretive-aging-mortality-research) seems to know what it does. (Is it vampires?!) 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