--- title: Super Bowl ads are getting even pricier - The Hustle description: When people watch TV just for the commercials, you spend a lot of money on your commercial. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/801718916-News-Brief_2022-01-26T012532.577Z-scaled.webp --- # Super Bowl ads are getting even pricier ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: January 26, 2022 Updated: October 11, 2023 When people are willing to watch 3.5 hours of TV just for the commercials, you spend a lot of money on your commercial. ![Super Bowl ads are getting even pricier](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/801718916-News-Brief_2022-01-26T012532.577Z-scaled.webp?width=595&height=400&name=801718916-News-Brief_2022-01-26T012532.577Z-scaled.webp) Ergo, the average price for a 30-second Super Bowl ad slot in 2022 is up 18%+, to [$6.5m](https://www.wsj.com/articles/making-a-super-bowl-commercial-is-super-stressful-this-year-11643112183?mod=hp_featst_pos4). That’s outside of the money companies spend to actually produce their ads (normally anywhere from $1m-$5m). Plus, this year, covid added to the bill: - Rakuten Rewards paid $120k for covid protocols during its shoots. - Avocados From Mexico dropped $200k to move shooting from Cape Town to Mexico City. (**Side note: **Americans increasingly love Super Bowl guac — the US imported [277m](https://www.prnewswire.com/news-releases/mexican-avocado-imports-break-us-records-in-weeks-leading-up-to-the-big-game-301225255.html) pounds of Mexican avocados in January 2021 alone, up 19% YoY.) 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Signup for a free account Close modal ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/news/author/jacob-cohen" }, "datePublished" : "2022-01-26T09:38:46.000Z", "headline" : "Super Bowl ads are getting even pricier", "image" : [ "https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/801718916-News-Brief_2022-01-26T012532.577Z-scaled.webp" ], "mainEntityOfPage" : { "@id" : "https://hs-sbup.thehustle.co/news/01262022-super-bowl-commercials", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ``` ```json { "@context" : "https://schema.org", "@id" : "#article", "@type" : "NewsArticle", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/author/jacob-cohen" }, "dateModified" : "2023-10-11T20:19:57+0000", "datePublished" : "2022-01-26T09:38:46+0000", "headline" : "Super Bowl ads are getting even pricier", "image" : [ "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/801718916-News-Brief_2022-01-26T012532.577Z-scaled.webp" ], "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 112, "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg", "width" : 112 }, "name" : "HubSpot", "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ], "url" : "https://www.hubspot.com" }, "speakable" : { "@type" : "SpeakableSpecification", "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ] } } ```