---
title: Is India Apple’s next frontier?
description: It sure is looking like it.
---

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# [Is India Apple’s next frontier?](https://hs-sbup.thehustle.co/news/01242023-apple-india)

 Written by [Jacob Cohen](https://hs-sbup.thehustle.co/news/author/jacob-cohen) | Jan 24, 2023 8:36:56 AM

Yesterday, India’s commerce minister Piyush Goyal noted that Apple could make 25% of all iPhones in his country by 2025, up from 5%-7% today.

It’s “another success story” for a major business in the country, he said, [according](https://www.cnbc.com/2023/01/23/apple-looking-to-boost-iphone-production-in-india-to-25percent-minister.html) to *CNBC*.

- Apple holds just 5% of India’s smartphone market. Last year, for the first time since it started manufacturing iPhones in the country, the company built its flagship phone there close to its launch.

#### **Why India?**

Doing so could help reduce the iPhone’s price in the country, which could increase Apple’s market share there.  In September, the standard iPhone 14 in India [cost](https://techcrunch.com/2022/09/25/apple-starts-manufacturing-iphone-14-in-india/) 79.9k rupees (~$980), compared to $799 in the US, per *TechCrunch*.

But the better question to ask instead of “Why India?” may be: “Why *not* China?”

The answer is that Apple, like much of the tech industry, is looking to move away from a Chinese supply chain that’s vulnerable to intensifying geopolitical [risks](https://thehustle.co/10252022-taiwan-chips/) and a [shrinking](https://thehustle.co/01202023-china-population-decline/) workforce.

**Meanwhile,** we’re still unpacking [the sight of](https://www.youtube.com/watch?v=mLYBQvY-q8A) Jeff Bezos leading Amazon’s fleet of 10k EV rickshaws into India.

[View full post](https://hs-sbup.thehustle.co/news/01242023-apple-india)

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