--- title: Showing no signs of chill, Netflix enters its next phase - The Hustle description: It’s time to make some money — Netflix. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1211446346-HS-News-Brief_2023-01-23T005703.803Z.webp --- # Showing no signs of chill, Netflix enters its next phase ![Sidd Finch](https://thehustle.co/wp-content/uploads/2020/04/siddfinch-1.jpg?width=48&height=48&name=siddfinch-1.jpg) [Sidd Finch](https://hs-sbup.thehustle.co/author/sidd-finch) [Sidd Finch Twitter profile ](https://twitter.com/TheHustle) Published: January 23, 2023 Updated: October 11, 2023 In Q4, the streamer [surprised](https://s22.q4cdn.com/959853165/files/doc_financials/2022/q4/FINAL-Q4-22-Shareholder-Letter.pdf) even itself, adding 7.7m net new subscribers after forecasting 4.5m. ![Showing no signs of chill, Netflix enters its next phase](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1211446346-HS-News-Brief_2023-01-23T005703.803Z.webp?width=595&height=400&name=1211446346-HS-News-Brief_2023-01-23T005703.803Z.webp) Now, with membership growth back on track, the company says it’s focused on achieving greater profitability through new revenue streams. Among them: - **The Great Password Crackdown of 2023: **The company says 100m+ subscriber households share their passwords outside of the home, and that it’ll soon start charging for that. Whatever happened to “[love is sharing a password](https://twitter.com/netflix/status/840276073040371712?lang=en),” Netflix — hmm? - **Ads: **In November, Netflix debuted its lower-priced, ad-supported tier. Netflix said it’s off to a strong start, but admitted its material impact in 2023 will be “modest.” **Big picture:** Netflix represents less than 10% of TV screen time in the US and UK, and less than 5% of TV watching in places like Mexico, Brazil, and Poland. The company stressed that its $31.6B of annual revenue pales in comparison to the ~$300B pay TV industry, $180B TV ad market, and $130B gaming space. Now, off to go watch “Kaleidoscope” and be confused. 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