--- title: A bigger bill for Netflix and chill - The Hustle description: Netflix is raising prices. What's the deal? image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1726012323-thumbnail_netflix_prices.webp --- # A bigger bill for Netflix and chill ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: January 18, 2022 Updated: October 11, 2023 Netflix is [raising](https://help.netflix.com/en/node/24926) prices by a couple bucks for US and Canadian customers (again).  ![A bigger bill for Netflix and chill](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1726012323-thumbnail_netflix_prices.webp?width=595&height=400&name=1726012323-thumbnail_netflix_prices.webp) On a micro level, that might not sound like a lot. But big picture, it is. - **US consumers **are increasingly dropping dimes on streaming, now spending [$55](https://www.jdpower.com/business/resources/despite-return-normal-people-spending-more-time-and-money-streaming-services-now) per month, on average, with 4.5 subscriptions.  - **For Netflix, **with [~75m](https://www.cnbc.com/2021/11/10/disney-netflix-and-other-streaming-services-subs-arpu-q3-2021.html) US customers, $1.50 more per month equates to $1.35B in new annual revenue — without actually adding any new *value* for customers. It’s a great business model: more money, same work. But Netflix is also fighting against higher production costs. Last year, the California Film Commission found covid protocols added [5%](https://variety.com/2021/film/news/covid-costs-film-tv-production-1235113051/) to the cost of film and TV production budgets. This raises the question: For any streaming service, at what point do people ask, “Is this worth it?” And to that, we say — remember the days when you paid $1.29 per song on iTunes? Topics: [Streaming Media](https://hs-sbup.thehustle.co/tag/streaming-media) ## Follow us on social media prev next - ![On Bob Iger’s to-do list: Fix ESPN, TV, Pixar, and more](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/290907383-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-espn_subs_20230807230900.webp) ### On Bob Iger’s to-do list: Fix ESPN, TV, Pixar, and more - ![So, can we stop calling it ‘the streaming wars’ now?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1189252561-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Streaming-Wars_20230724220432.webp) ### So, can we stop calling it ‘the streaming wars’ now? - ![The world’s subtitle use is speaking volumes](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/945883034-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-roku_subs_20230612225638.webp) ### The world’s subtitle use is speaking volumes - ![Christopher Nolan is leaving Warner Bros. — the latest domino to fall in AT&T’s streaming misadventures](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/857604052-News-Brief_2021-09-17T011335.439Z.webp) ### Christopher Nolan is leaving Warner Bros. — the latest domino to fall in AT&T’s streaming misadventures - ![Teletubbyland is a world of love and laughter — it’s also pretty lucrative](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/133917396-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMarch2031202023Teletubbies.webp) ### Teletubbyland is a world of love and laughter — it’s also pretty lucrative - ![Price increase? Disney fans are nonplussed](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/797151777-HS-News-Brief_2023-03-19T235355.687Z.webp) ### Price increase? Disney fans are nonplussed - ![Can Netflix be a lifestyle brand?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/181502968-HS-News-Brief_2023-02-07T042108.421Z.webp) ### Can Netflix be a lifestyle brand? - ![Showing no signs of chill, Netflix enters its next phase](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1211446346-HS-News-Brief_2023-01-23T005703.803Z.webp) ### Showing no signs of chill, Netflix enters its next phase - ![Bob’s back. Can he bring the magic?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/915616723-HS-News-Brief_2022-11-22T031922.146Z.webp) ### Bob’s back. Can he bring the magic? - ![Is Apple blocking Spotify’s growth plan?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/611425115-HS-News-Brief_2022-10-26T230532.403Z.webp) ### Is Apple blocking Spotify’s growth plan? Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t. JOIN FREE ### 100% Free CRM Nurture and grow your business with customer relationship management software. 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