--- title: TikTok’s new plan to avoid getting banned in the US - The Hustle description: The app will consider letting Oracle and others police its algorithm. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1576652447-HS-News-Brief_2023-01-16T235439.232Z.webp --- # TikTok’s new plan to avoid getting banned in the US ![Mark Dent](https://thehustle.co/wp-content/uploads/2020/04/0-3-1.jpeg?width=48&height=48&name=0-3-1.jpeg) [Mark Dent](https://hs-sbup.thehustle.co/author/mark-dent) Published: April 11, 2023 Updated: October 11, 2023 The TikTok algorithm is so good that it can basically [read your mind](https://www.nytimes.com/2021/12/05/business/media/tiktok-algorithm.html). It figures out your preferences — be they ‘90s nostalgia, astrology, or skin care — and recommends video after video to keep its 1B+ users transfixed by its infinite feed. ![TikTok’s new plan to avoid getting banned in the US](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1576652447-HS-News-Brief_2023-01-16T235439.232Z.webp?width=595&height=400&name=1576652447-HS-News-Brief_2023-01-16T235439.232Z.webp) Now, to maintain ownership of its US operations, TikTok will consider allowing third-party monitors to review its vaunted algorithm, [according to *The Wall Street Journal*. ](https://www.wsj.com/articles/tiktok-tries-to-win-allies-in-the-u-s-with-more-transparency-11673836560?mod=hp_lead_pos5) **US regulators are skeptical of TikTok for two main reasons** 1. **Surveillance:** China, which can[ request data](https://time.com/6238540/tiktok-fbi-security-concerns/) from any Chinese company, including TikTok parent ByteDance, could use the app to spy on American users, who share personal data with TikTok. 2. **The algorithm:** Officials believe it could be tweaked to manipulate users. US Rep. Mike Gallagher told the *WSJ* he fears Chinese officials could hide videos criticizing the country’s regime or highlight propaganda. [About 33%](https://techcrunch.com/2022/09/20/33-of-u-s-tiktok-users-say-they-regularly-get-their-news-on-the-app-up-from-22-in-2020/) of TikTok users get news from the app. In 2020, US TikTok executives discovered employees in China had rejiggered the algorithm to downplay certain videos about the US election. **To soothe these concerns…** TikTok is now sending all data from US users [to business partner Oracle](https://www.wsj.com/articles/tiktok-says-all-data-for-u-s-users-now-routed-to-oracle-cloud-11655503707?mod=article_inline). The potential next step is letting Oracle and other third parties review TikTok’s algorithm. - The monitors would check for any manipulations to the algorithm. - Concerns would be brought to TikTok leadership and potentially the US government. TikTok wants to move quickly, but the process ahead may be arduous. Skepticism of TikTok[ runs deep](https://apnews.com/article/technology-politics-d33e58c76bb3c13297c72816ef4e6231) among US politicians, and the Chinese government would likely need to approve any deal regarding the algorithm. **Meanwhile:** If you’re not convinced about the power of the algorithm, just know that [Walmart](https://www.retaildive.com/news/pink-sauce-walmart-emma-chamberlain-lancome/640335/) is now selling the [Pink Sauce](https://www.thehustledaily.show/tiktoks-pink-sauce-sounds-the-fda-alarms/) that kept showing up in your TikTok feed last summer. Topics: [Big Tech](https://hs-sbup.thehustle.co/tag/big-tech) [Regulation](https://hs-sbup.thehustle.co/tag/regulation) [Social Networking](https://hs-sbup.thehustle.co/tag/social-networking) ## Follow us on social media prev next - ![One chip, several problems](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/161461033-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-paqui_20230914213352.webp) ### One chip, several problems - ![Avocado guy goes viral again and other weird takes from the extremely wealthy](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1343746157-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-avo-toast_20230913220144.webp) ### Avocado guy goes viral again and other weird takes from the extremely wealthy - ![Is chasing TikTok a mistake for YouTube?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1883943400-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-YouTube-logo_20230905212005.webp) ### Is chasing TikTok a mistake for YouTube? - ![Where there’s smoke, there’s an autonomous vehicle blocking a fire](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1254896453-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-AutoSF_20230824221640.webp) ### Where there’s smoke, there’s an autonomous vehicle blocking a fire - ![Meta vs. Canada is a long pattern of dismantling news](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1038385209-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-newspaper_20230823220232.webp) ### Meta vs. Canada is a long pattern of dismantling news - ![Is the ‘Big One’ about to drop on Amazon?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/662561061-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-ftc-vs-amazon_20230813234521.webp) ### Is the ‘Big One’ about to drop on Amazon? - ![The fediverse, explained](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/137506517-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-fediverse_20230810222715.webp) ### The fediverse, explained - ![Can social media actually drive social good? 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