---
title: New business data on the state of kids’ TV
description: Viewership’s down, revenue’s up.
---

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# [New business data on the state of kids’ TV](https://hs-sbup.thehustle.co/news/01092023-kids-and-tv)

 Written by [Jacob Cohen](https://hs-sbup.thehustle.co/news/author/jacob-cohen) | Jan 9, 2023 10:03:38 AM

Long gone are the days of Disney Channel [saying](https://www.youtube.com/watch?v=KMV6FnGHvuo) something along the lines of “new episode at 8/7 central” like we understood what that meant as seven-year-olds.

With today’s kids born into a world of streaming, YouTube, and TikTok, primetime viewership of kids’ TV [has fallen](https://variety.com/vip/was-2022-the-death-knell-for-kids-tv-1235478975/) 76% since 2017, per *Variety*.

Interestingly, despite the declines, almost every kids’ network has seen affiliate revenues — the share of cable bills that goes back to networks —  grow by double-digits, totaling $3.1B last year.

- Since 2017, affiliate revenues for Nickelodeon, Cartoon Network, and Disney Channel have grown 19%, 31%, and 19%, respectively.

Disney Channel, for instance, brought in $1.1B in affiliate revenue last year. Though linear TV is increasingly outdated, expect media companies to ride this positive impact to their bottom lines as long as possible.

**BTW: **The best innovation in kids’ cable TV this decade, by far, is the NFL on Nickelodeon. [It’s incredible](https://www.youtube.com/watch?v=lInnBPIootI).

[View full post](https://hs-sbup.thehustle.co/news/01092023-kids-and-tv)

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