--- title: Board games are passing go and collecting $200, many times over - The Hustle description: The market has exploded, with niche creators leading the way. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1215757478-HS-News-Brief_2023-01-06T005631.941Z.webp --- # Board games are passing go and collecting $200, many times over ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: January 06, 2023 Updated: October 11, 2023 Really hoping everyone reading this understands that reference. ![Board games are passing go and collecting $200, many times over](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1215757478-HS-News-Brief_2023-01-06T005631.941Z.webp?width=595&height=400&name=1215757478-HS-News-Brief_2023-01-06T005631.941Z.webp) It’s an exciting time for board games. Over 3k new ones debut annually, per online forum BoardGameGeek, with the global market estimated between [$11B and $13.4B](https://www.washingtonpost.com/business/2022/12/24/board-game-popularity/), according to *The Washington Post*. The space has seen a boom in recent years. Even before the pandemic, interest in venues like board game cafes was rising. And through it, sales jumped as people looked for ways to connect at home, per *WSJ*. - While the old classics still sell, smaller game-makers are having a moment, often [leveraging TikTok](https://www.tiktok.com/t/ZTRbn9rDW/) to market their creations. - [Wingspan](https://stonemaiergames.com/games/wingspan/), a gorgeous game about bird-watching, was a bestseller on Amazon in 2022. **BTW:** Exploding Kittens was originally a Kickstarter project with the goal of raising $10k to make 400 copies. The team ended up crowdfunding $9m, and they’ve since sold 20m+ sets. Topics: [Entertainment](https://hs-sbup.thehustle.co/tag/entertainment) ## Follow us on social media prev next - ![Las Vegas’ giant $2.3B sphere is officially open](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1838193352-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-vegas-sphere_20230928210654.webp) ### Las Vegas’ giant $2.3B sphere is officially open - ![‘AI is not a writer:’ Why the writers’ strike deal matters beyond Hollywood](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2028008005-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-AI-WGA_20230927223315.webp) ### ‘AI is not a writer:’ Why the writers’ strike deal matters beyond Hollywood - ![When a $789m film franchise turns risky](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/373079265-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Expandables_20230921215625.webp) ### When a $789m film franchise turns risky - ![Why do festivals keep ending in disaster?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/386875888-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Festivals_20230918220820.webp) ### Why do festivals keep ending in disaster? - ![The history of the Magic 8 Ball](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1746971161-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-magic8ball_20230803222804.webp) ### The history of the Magic 8 Ball - ![Sylvester Stallone picks the ultimate fight](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1124491020-HS-News-Brief_2022-08-05T012843.136Z.webp) ### Sylvester Stallone picks the ultimate fight - ![Movie theaters need Avatar to be a tortoise](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1621876651-HS-News-Brief_2022-12-20T014006.829Z.webp) ### Movie theaters need Avatar to be a tortoise - ![These influencers are so fake… no, really](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1443036575-HS-News-Brief_2023-02-16T230252.421Z.webp) ### These influencers are so fake… no, really - ![The ‘Dungeons & Dragons’ debacle, explained](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/721435967-HS-News-Brief_2023-01-30T002610.931Z-scaled.webp) ### The ‘Dungeons & Dragons’ debacle, explained - ![Did Netflix make the right move with Glass Onion?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/406142398-final_size-knivesout_20221130004320.webp) ### Did Netflix make the right move with Glass Onion? Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t. JOIN FREE ### 100% Free CRM Nurture and grow your business with customer relationship management software. Signup for a free account Close modal ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/news/author/jacob-cohen" }, "datePublished" : "2023-01-06T09:00:42.000Z", "headline" : "Board games are passing go and collecting $200, many times over", "image" : [ "https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1215757478-HS-News-Brief_2023-01-06T005631.941Z.webp" ], "mainEntityOfPage" : { "@id" : "https://hs-sbup.thehustle.co/news/01062023-board-games", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ``` ```json { "@context" : "https://schema.org", "@id" : "#article", "@type" : "NewsArticle", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/author/jacob-cohen" }, "dateModified" : "2023-10-11T19:37:59+0000", "datePublished" : "2023-01-06T09:00:42+0000", "headline" : "Board games are passing go and collecting $200, many times over", "image" : [ "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/1215757478-HS-News-Brief_2023-01-06T005631.941Z.webp" ], "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 112, "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg", "width" : 112 }, "name" : "HubSpot", "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ], "url" : "https://www.hubspot.com" }, "speakable" : { "@type" : "SpeakableSpecification", "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ] } } ```