--- title: CES starts today. Here’s what to expect - The Hustle description: Lots of demos, lots of meetings, and perhaps another Rollbot? image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/428990488-HS-News-Brief_2023-01-05T011321.826Z.webp --- # CES starts today. Here’s what to expect ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: January 05, 2023 Updated: October 11, 2023 It’s been a tough couple of years for the Consumer Electronics Show (CES). ![CES starts today. Here’s what to expect](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/428990488-HS-News-Brief_2023-01-05T011321.826Z.webp?width=595&height=400&name=428990488-HS-News-Brief_2023-01-05T011321.826Z.webp) After peaking at 180k+ attendees pre-pandemic, CES was forced online in 2021, and saw just a quarter of pre-pandemic attendance in 2022. This year, the Las Vegas event hopes to attract [100k+](https://www.axios.com/2023/01/03/ces-trade-show-pandemic-bounce) attendees, as well as 2.5k+ exhibitors from 166 countries, per *Axios*. #### **What should you expect?** Over the next few days, there’ll be literally thousands of announcements and product demos, including from automotive brands (which have 25% more floor space than last year), metaverse developers, robotics companies (throwback to Charmin’s [Rollbot](https://twitter.com/DigitalTrends/status/1214399584534855680)), smart home gadget makers, and more. While the event officially starts today, we’ve already seen streaming platform Roku debut its own [line of TVs](https://www.roku.com/blog/introducing-roku-select-plus-series-tvs?Ref=CJ&utm_source=cj&utm_medium=affiliate&utm_campaign=cj_affiliate_sale_8532386&utm_content=5040886_Vox+Media&utm_term=11553901&cjevent=8fe8be458c6611ed81aa6c010a82b839&AID=11553901&PID=8532386&SID=___vg__p_23301544__t_w__r_https%3A&cjdata=MXxOfDB8WXww), and learned of a [$150m deal](https://www.archer.com/News/stellantis-to-build-electric-aircraft-with-archer-and-provide-strategic-funding-for-growth) that will see Stellantis mass-produce Archer’s electric air taxis. There’ll be a lot of meetings, too — on average, industry execs have [29](https://www.axios.com/2023/01/03/ces-trade-show-pandemic-bounce) meetings while they’re at CES. Topics: [Emerging Tech](https://hs-sbup.thehustle.co/tag/emerging-tech) ## Follow us on social media prev next - ![Music you can really feel — no, really](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/644993849-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-music-headphones_20230821235106.webp) ### Music you can really feel — no, really - ![Don’t pretend you aren’t interested in the world’s largest passenger elevator](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1502228928-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesApril2011202023elevator.webp) ### Don’t pretend you aren’t interested in the world’s largest passenger elevator - ![Is it possible to get younger?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/70915391-HS-News-Brief_2023-01-25T233104.264Z.webp) ### Is it possible to get younger? - ![What happened at CES this year?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1001964695-HS-News-Brief_2023-01-09T015305.679Z-scaled.webp) ### What happened at CES this year? - ![ChatGPT isn’t always right, but it’s fun](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/681555469-GettyImages-1328784596-scaled.webp) ### ChatGPT isn’t always right, but it’s fun - ![Tesla’s robot, explained](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1474361377-HS-News-Brief_2022-10-03T023102.852Z.webp) ### Tesla’s robot, explained - ![Why Big Tech wants to be in your car so badly](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/518482098-HS-News-Brief_2022-06-15T225657.217Z.webp) ### Why Big Tech wants to be in your car so badly - ![Digits: Taser drones, Domino’s woes, and charging cables](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1108010318-HS-News-Brief_2022-06-12T230102.103Z-1024x675.webp) ### Digits: Taser drones, Domino’s woes, and charging cables - ![Text-to-image AI generators, explained](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1572992978-HS-News-Brief_2022-05-25T003630.338Z.webp) ### Text-to-image AI generators, explained - ![Are smart buildings a smart move?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1523286229-HS-News-Brief_2022-05-10T005200.301Z.webp) ### Are smart buildings a smart move? 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